On October 12 local time, the 2026 Paris International Motor Show officially opened. BYD Group made a grand appearance with its dual brands, BYD and DENZA, showcasing a full lineup of new energy product matrices, second-generation Blade Battery and flash charging technology, "God's Eye" intelligent assisted driving, and other cutting-edge core technologies, fully demonstrating the company's strategic strength and firm confidence in continuously deepening its presence in the European market and driving high-quality globalization through technological innovation.
At this Paris Motor Show, BYD brought multiple strategic new products and technological achievements for the European market, achieving full-dimensional technological implementation in pure electric, super hybrid, assisted intelligent driving, and ultra-fast charging, further improving its product layout and technology ecosystem in Europe, with BYD's European strategy fully implemented. Among them, the BYD ATTO 8, as the brand's first model in Europe equipped with the second-generation Blade Battery, officially debuted, offering European family users a new high-end pure electric travel option with stronger safety performance, higher energy density, and ultra-fast charging capability.
The high-end brand DENZA simultaneously brought heavyweight products and forward-looking plans, exhibiting the super hybrid off-road model BAO 5, the flagship supercar DENZA Z series, and other major products, and officially announced that City Navigation Assisted Driving (CNOA) will first be launched in the European market in 2027, equipped on the DENZA Z9GT, marking the full launch of BYD's advanced intelligent driving technology into the European marketization process and further enhancing overseas high-end intelligent travel experiences.
In terms of localized product layout, BYD continues to conduct targeted research and development and exclusive creation based on European user needs. The DOLPHIN G DM-i exhibited at this show is a compact super hybrid model specially developed by BYD for the European market, introducing the efficient and energy-saving DM-i super hybrid technology into Europe's mainstream family car segment, filling a technological gap in the regional market. The newly launched BYD SHARK super hybrid pickup extends the advantages of the DMO super hybrid off-road platform into a new segment, helping BYD build a diversified product matrix in Europe covering family, off-road, and pickup vehicles.
Relying on the advantages of independent research and development and vertical integration across the entire industrial chain, BYD showcased its core technology foundation at this motor show, covering the second-generation Blade Battery and flash charging technology, the dedicated pure electric platform, DM-i super hybrid, DMO super hybrid off-road platform, and other self-developed technology systems, fully demonstrating the company's comprehensive strength across the entire chain covering vehicle manufacturing, core component research and development, and energy solutions. At the level of the charging ecosystem, BYD clearly outlined its infrastructure plan to build 3,000 flash charging stations in Europe by the end of 2027, continuously addressing overseas users' charging pain points through the coordinated implementation of products, technology, and charging networks, and building an efficient, convenient, and well-developed localized new energy travel ecosystem.
BYD Executive Vice President Li Ke stated that flash charging technology can achieve charging efficiency comparable to fuel vehicles, effectively alleviating users' range and charging anxiety. At the same time, the "God's Eye" advanced intelligent driving system can efficiently handle complex urban road conditions in Europe, greatly improving driving safety and convenience. Relying on cutting-edge innovations such as flash charging technology, the e³ platform, and advanced intelligent driving, BYD and DENZA continue to transform leading technological advantages into user value, allowing global consumers to share in the dividends of new energy technology development.
Global layout continues to accelerate, and market recognition is steadily rising. As of September 2026, BYD's new energy vehicle business has covered more than 120 countries and regions worldwide, with cumulative global sales exceeding 18.2 million units. In the first nine months of 2026, BYD's overseas sales of passenger vehicles and pickups exceeded 1.33 million units, surpassing its full-year overseas sales in 2025, with the growth momentum of overseas markets continuing to be released, fully confirming the global market's high recognition of BYD's technology, products, and quality.
Looking to the future, BYD will continue to take technological innovation as its core driving force and rely on its multi-brand, multi-technology, and full-category product matrix to precisely match the needs of different regional markets worldwide. At the same time, it will continue to improve overseas technology implementation, product iteration, charging networks, and service system construction, accelerate the popularization of global green and intelligent travel, and continue to contribute Chinese strength to the high-quality development of the global automotive industry.
