On June 5, XPENG Motors, in collaboration with Huawei Intelligent Automotive Solution, unveiled the world's best automotive AR-HUD — the "Chasing Light Panorama" head-up display. This is the world's first HUD solution truly integrated with AI smart driving, and also the AR-HUD with the best visual effects. At the launch event, Chen Yonghai, Vice President of XPENG Motors and Head of Product Operations Center, stated: The greatest value of HUD is guiding people. Strengthening the guidance value and solving common industry problems is XPENG's opportunity for innovation.
The AR-HUD jointly developed by XPENG and Huawei turns the windshield into a "smart first screen," allowing users to see more clearly and drive more safely with smart driving. Chen Shuangbao, General Manager of the Intelligent Vehicle Optical Domain at Huawei Intelligent Automotive Solution BU, believes that based on Huawei's leading optical root technologies, combined with XPENG's innovative AR scenarios and applications, the HUAWEI XHUD solution will certainly deliver an ultimate driving and riding experience for XPENG users. Notably, XPENG's first all-new model of the year — the XPENG G7 — will become XPENG's first mass-production vehicle equipped with AR-HUD, bringing users an unprecedented AI intelligent driving experience.
Three major innovative scenarios make smart driving and safety truly "visible"
In daily driving, users generally face challenges related to navigation, smart driving, and safety: in navigation scenarios, they need to frequently look down at the screen to understand routes, which not only distracts attention but also easily leads to wrong turns; when using intelligent assisted driving, they cannot understand the decision-making logic of the AI system and lack trust; when facing complex road conditions, they often cannot timely detect potential risks due to blind spots or slow reactions.
To address these challenges that seriously affect driving experience and safety, XPENG's "Chasing Light Panorama" head-up display provides innovative solutions.
In terms of navigation scenarios, the "Chasing Light Panorama" head-up display achieves the industry's first AR lane-level navigation. The system directly "draws" the navigation route on the windshield, perfectly fitting the real road and completely changing the traditional way of navigation that requires drivers to look down at the screen. Whether changing lanes, turning, or passing through complex intersections, the system will use AR light carpets to tell users where the car should go, truly achieving "what you see is where you go." At fork intersections, the system will even draw an "X" mark in directions that cannot be taken, so drivers no longer take the wrong road.
In terms of intelligent assisted driving scenarios, the "Chasing Light Panorama" head-up display features industry-leading AR assisted driving, establishing users' trust in the intelligent assisted driving system through comprehensive visualization of AI smart driving intentions. It can cover six major scenarios, clearly conveying complex intentions: when the intelligent assisted driving system is about to change lanes, the AR-HUD will display the lane-change intention in advance; when encountering traffic lights, the system will display whether it will automatically start or stop; when overtaking is needed, it will show the path selection for overtaking. Even for complex parking operations, the system can clearly display the complete "parking space to parking space" path through AR light carpets. This transparent AI decision-making process allows users to truly understand and trust the smart driving system.
In terms of safety warnings, XPENG's AR-HUD provides the industry's most comprehensive AR safety assistance, covering all safety scenarios. For example, when visibility is poor in rain or fog, the system will automatically mark the position of the vehicle ahead and lane boundaries; when meeting vehicles on narrow roads, it will warn in advance and display a safe passing path; when encountering curves, it will provide warning prompts based on vehicle speed and curve conditions. In addition, the system can handle sudden dangerous situations such as pedestrians suddenly appearing, speeding risks, adjacent vehicles cutting in, and lane-change blind spots, becoming the industry's most comprehensive image display.
Since its founding, XPENG Motors has always adhered to putting user needs at the core, driven by technological innovation, and is committed to creating intelligent automotive products that truly solve user pain points. With the official release of the "Chasing Light Panorama" head-up display jointly created by XPENG and Huawei, it has not only achieved a technological leap from "invisible" to "visible," defined a new standard for the "first screen of smart driving" in the AI era, but also solved years of industry pain points and user difficulties, marking a key breakthrough for Chinese intelligent manufacturing in global automotive technology competition and leading the industry toward a safer and smarter direction.
