The press conference for the
2026 (23rd) China Southwest (Kunming) International Automobile Expo and Intelligent Connected and Future Mobility Automobile Expo (abbreviated as: 2026 Kunming International Auto Show) was held on October 16 in the 1st-floor lecture hall of Yunnan Daily Media Plaza.
2026 Kunming International Auto Show press conference site
At the press conference, Lyu Changhui, member of the Party Committee and deputy general manager of Yunnan Daily Media Group Co., Ltd.; Cui Yingquan, deputy director of the Market Construction Division of the Yunnan Provincial Department of Commerce; Xiao Kun, Party branch secretary and general manager of Yunnan Newspaper Culture Investment Development Co., Ltd. and chairman of Yunnan Yunzhinan Exhibition Co., Ltd.; Zhao Tianchan, vice president of Shenzhen Union Exhibition Group and general manager of Yunnan Yunzhinan Exhibition Co., Ltd.; and Wang Qingquan, deputy general manager of Jietongda Automobile Group Co., Ltd., head of the Yunnan region, and president of the BYD Division of Jietongda, attended the press conference and delivered speeches on behalf of the competent authorities, the organizers, the undertakers, and participating enterprises, jointly officially announcing the annual theme, core highlights, policy interpretation, and preparation progress of this year's auto show.
This year's auto show is jointly hosted by the Automobile Industry Branch of the China Council for the Promotion of International Trade and Yunnan Newspaper Media (Group) Co., Ltd., and undertaken by Yunnan Yunzhinan Exhibition Co., Ltd. With the theme "Renewed Mobility · Benefits Gathered in the Spring City | Boosting the Upgrading of Yunnan's Automobile Consumption," it presents the southwest auto market with an annual automotive feast of higher standards and greater sincerity.
Party branch secretary and general manager of Yunnan Newspaper Culture Investment Development Co., Ltd.
Chairman of Yunnan Yunzhinan Exhibition Co., Ltd. Mr. Xiao Kun
From a regional sales exhibition to a bellwether of the southwest auto market and the industry-recognized "Yunnan No. 1 Auto Show," over the past twenty-three years, the Kunming International Auto Show has witnessed and driven the growth and leap of Yunnan's automobile consumption. This year, standing at the era coordinates of Yunnan moving from a "frontier terminus" to an "open frontier," this auto show is entrusted with a deeper mission—activating consumption, linking industries, empowering the city, and resonating with the city名片 of "There is a kind of life called Yunnan," becoming the most vivid window for observing the southwest auto market.
"Renewed Mobility" connects on one end to the policy dividends of automobile trade-ins and on the other to the changes in mobility brought by intelligent connectivity and new energy—enabling consumers' cars to be "affordably replaced and well replaced"; "Benefits Gathered in the Spring City" means benefits in policies, brands, and platforms, and gathering of brands, new cars, and popularity, presenting benefits and optimal choices in a concentrated way to every Yunnan consumer. The ultimate focus is only one: promoting the upgrading of Yunnan's automobile consumption from "having a car to use" to "using a good car."
Vice President of Shenzhen Union Exhibition Group
General Manager of Yunnan Yunzhinan Exhibition Co., Ltd. Ms. Zhao Tianchan
The platform's confidence is written in the data. At the previous auto show, there were 80,000 square meters of exhibition halls, more than 60 brands, over 800 models, and 27 new car launches. During the exhibition period, it received 437,000 visitors, sold 12,978 vehicles, and the transaction amount exceeded 2.1 billion yuan; total online marketing exposure exceeded 80 million times, with 40 million exposures on Douyin alone, topping the local leisure and entertainment POI popularity list; offline communication exposure exceeded 28 million times, covering more than 7 million people. Exhibitors used "high foot traffic, high transactions, high returns" to evaluate this grand event. This is not only a vote of trust cast by the market for the Spring City auto market, but also a vivid footnote to Yunnan's consumption vitality.
An auto show is more than just cars. This year's auto show has increased its area to 100,000 square meters, with 5 vehicle halls + 1 activity theme hall, BYD Technology Open Day, and additionally covering RVs, motorcycles, modified cars, automotive supplies, and the aftermarket sector. With "Fun in the Wild · Set Off Renewed" as the creative main line, the "Speed Gravity Field" 4+2 mountain bike breakout plan and two-wheel vehicle passion challenges are staged in turn, replicating the relaxed feeling of mountains and wilderness at the convention center. "Wilderness Roaming Bureau x Local Inspiration Market" brings RV camping, motorcycle modification, and outdoor sports scenes to the shores of Dianchi Lake; "Adventure Creation Studio" lights up the exhibition experience with creative handmade crafts, a Yunnan specialty market, and limited tastings. The Inflatable Zoo and Pioneer Children's Fun Show create exclusive happy times for parent-child families; exclusive exhibition-visit perks are also launched simultaneously, with car purchase subsidies, ticket benefits, and check-in gifts benefiting every visitor on site!
Real money, benefiting everyone.
Deputy Director of the Market Construction Division of the Yunnan Provincial Department of Commerce Mr. Cui Yingquan
Relevant leaders of the Yunnan Provincial Department of Commerce attended this press conference and pointed out at the meeting that automobile consumption, as a key component of bulk consumption, plays an important driving role in economic development. The Yunnan Provincial Department of Commerce will continue to increase support for automobile consumption: in the field of vehicle scrappage and renewal, after scrapping an old car and purchasing a new energy vehicle, a subsidy of 12% of the vehicle price will be given, with a maximum subsidy of 20,000 yuan; for purchasing a fuel vehicle, a subsidy of 10% of the vehicle price will be given, with a maximum subsidy of 15,000 yuan. In the field of automobile replacement and renewal, when replacing with a new energy vehicle, a subsidy of 8% of the vehicle price will be given, with a maximum subsidy of 15,000 yuan; when replacing with a fuel vehicle, a subsidy of 6% of the vehicle price will be given, with a maximum subsidy of 13,000 yuan. For car buyers unable to enjoy the above subsidies, the Yunnan Provincial Department of Commerce will increase subsidy quotas daily and issue new energy vehicle Caiyun consumption vouchers and "Automobiles Going to the Countryside" Caiyun consumption vouchers through the Cloud QuickPass App.
During this year's auto show, a policy service consultation point will be set up at the exhibition site, with dedicated staff stationed on site to provide one-stop answers to consumers on various policy questions such as applying for automobile trade-in subsidies and using Caiyun consumption vouchers. At the same time, it was made clear that the subsidy budget prepared for this event is very sufficient. Dealers are requested to make good use of the policies and pass on sufficient benefits, and actively guide citizens to visit the auto show and purchase cars with confidence.
This series of measures aims to further activate the vitality of the automobile market. This auto show is not only an important link connecting automobile manufacturers with the broad masses of consumers, but also helps release the potential of Yunnan Province's automobile market, enrich the public's travel consumption scenarios, improve the overall consumption experience, and allow consumers to see clearly and calculate
clearly and buy affordably during the car purchasing process, further enhancing consumption confidence.
The Spring City auto market is full of confidence.
Deputy General Manager of Jietongda Automobile Group Co., Ltd. and Head of the Yunnan Region
President of the BYD Division of Jietongda Automobile Group Co., Ltd. Mr. Wang Qingquan
Jietongda Automobile Group Co., Ltd., a leading local automobile distribution enterprise deeply rooted in Yunnan, is participating in the exhibition with a heavyweight full-brand matrix: 165 store showrooms, 47 mainstream brands, and cumulative service to more than 1.36 million car owners, ranking 33rd among China's top 100 automobile dealer groups. During the exhibition, it will accurately interpret policies, add exclusive discounts, and upgrade full-chain services, allowing consumers to complete car viewing, selection, test driving, purchasing, and maintenance in one stop; moreover, relying on Kunming's geographical advantage facing South and Southeast Asia, it will showcase the hard-core strength of Chinese automobile brands to overseas merchants.
With twenty-three years of craftsmanship and accumulation, an auto show is already far more than an encounter between cars and people—it is a window for industrial upgrading, a carrier of consumption vitality, and a name card of urban openness. From November 5 to 9, at the Dianchi International Convention and Exhibition Center, renewed mobility, benefits gathered in the Spring City. Guests from all directions are sincerely invited to join this Spring City appointment.
