On October 14, Jetour Auto, with "Travel" as its core theme, grandly announced in Beijing the official global launch of the all-new Traveler 7. As the pioneer of China's boxy SUV segment and firmly holding the top spot in global boxy vehicle sales, the Jetour Traveler series, after three years of market cultivation, has earned widespread recognition in the global market with hardcore product strength and solid user reputation, continuing to lead the global rugged boxy SUV niche.
At this launch event, Jetour simultaneously introduced the fuel-powered all-new Traveler 7 and the new energy all-new Traveler 7 C-DM. Centered on three core product values—city-capable, off-road-capable, and travel-capable—the new vehicles comprehensively cover all-scenario travel needs including urban commuting, family long-distance trips, and outdoor off-road exploration, redefining the value benchmark for 7-series boxy SUVs.
In terms of pricing and purchase benefits, the all-new Traveler 7 fuel version has an official guide price of 139,900–179,900 yuan, with a limited-time super renewal price starting at 125,900 yuan. Buyers can enjoy seven exclusive perks including cash discounts, trade-in subsidies, and financial interest subsidies, with comprehensive benefits worth up to 40,000 yuan. The all-new Traveler 7 C-DM hybrid version has an official guide price of 152,900–172,900 yuan, with a super renewal price starting at 143,900 yuan, accompanied by nine major purchase benefits, with comprehensive benefits worth up to 50,000 yuan. The sincere pricing of both models combined with generous purchase policies significantly lowers the threshold for high-quality rugged travel, allowing more consumers to easily unlock all-scenario, high-quality travel experiences.
Deepening the Travel+ Strategy, Global Champion Strength Continues to Advance
Since proposing the "Travel+" core strategy in 2018, Jetour Auto has always been deeply engaged in the all-domain travel mobility sector, continuously breaking through product boundaries and cultivating the travel culture ecosystem. After the official launch of the Jetour Traveler in 2023, with balanced product strength and excellent market performance, it quickly established itself and successfully earned the title of "China's Boxy Vehicle Global Champion."
As of now, Jetour Auto's cumulative global sales have exceeded 2.56 million units, of which the Traveler series has surpassed 600,000 units in cumulative global sales, achieving the remarkable feat of monthly sales exceeding 10,000 units for 31 consecutive months, and having claimed the boxy SUV segment sales champion in 13 countries and regions worldwide. From the legendary G318 National Highway to the extreme Desert Everest, from deep cultivation in the domestic market to exports across six continents, the Traveler series continues to conquer various complex road conditions and expand its global market footprint, spreading Jetour's exclusive "Travel+" philosophy throughout the world.
Qi Subin, Assistant to the President of Chery Automobile Co., Ltd. and General Manager of Jetour Domestic Marketing Center, stated at the launch event that the most valuable achievement in the Traveler series' three-year development journey is the gathering of countless like-minded user partners around the world who love travel.
Market enthusiasm and widespread recognition from global users fully confirm the diverse product value of the Traveler boxy vehicle. This time, the all-new Traveler 7 arrives with a full refresh, leveraging three years of technical accumulation and market experience from the series, achieving comprehensive upgrades and leadership across five world-class product dimensions, reshaping new standards for the 7-series boxy vehicle market.
City-Capable Travel: Dual Intelligence Pinnacle, Effortless Urban Commuting
Daily urban commuting is the highest-frequency usage scenario for users. The smoothness, feature richness, and interaction experience of the smart cockpit directly determine the quality of daily travel. Both the fuel and hybrid versions of the all-new Traveler 7 come standard with the TOUR OS Lingxi Smart Cockpit across all trims, built on the hardcore hardware combination of the Qualcomm Snapdragon 8255 flagship chip, 24GB ultra-large RAM + 256GB large-capacity storage, paired with a 15.6-inch 2.5K HD central control screen and iFlytek Spark AI large model, comprehensively upgrading the intelligent interaction experience.
The infotainment system supports multiple continuous voice commands and features practical functions such as a dedicated off-road instrument panel, free split-screen, and dynamic intelligent interaction. Operations are efficient and convenient, truly achieving an intelligent experience where the system wakes up upon entry and voice controls everything throughout the journey. Even during congested urban evening rush hours, one can enjoy a calm and comfortable travel atmosphere in the smart cockpit.
Addressing the pain points of urban users, the new vehicle creates the industry's exclusive fuel-electric unified high-level intelligent driving system, achieving fully aligned and class-leading smart driving experiences across both versions. The fuel version is equipped with the Falcon 500 high-level smart driving system, featuring a one-stop end-to-end intelligent driving model that can easily achieve highway NOA intelligent navigation and full-scenario automatic parking, completely freeing hands during commuting.
The C-DM hybrid version is equipped with the Huawei Qiankun ADS 5 high-level smart driving system, adopting an in-cabin LiDAR common optical path design and single-lens dual-mode architecture, paired with 27 high-precision perception sensors, achieving 360° dead-angle-free environmental perception, creating all-around intelligent protection for urban commuting and daily driving, making every city journey calm, elegant, and effortless.
Off-Road Capable Exploration: Fuel-Electric Dual Drive All-Around Breakthrough, Ultra-Long Range Fearless of Distances
To meet users' outdoor off-road and long-distance exploration needs, the all-new Traveler 7 comes standard with the XWD fully automatic intelligent four-wheel drive system across all trims. The fuel version is equipped with an intelligent torque manager and intelligent limited-slip differential lock, capable of identifying various complex road conditions with second-level precision, automatically adapting driving modes, and easily handling unpaved roads such as mountain trails, mud, and gravel.
In terms of power, the fuel version is equipped with the Kunpeng 2.0TGDI engine + 8AT transmission golden power combination, with maximum power reaching 187kW, abundant and smooth power output, and acceleration response on demand. The C-DM hybrid version pioneers a new paradigm in electric hybrid off-roading, equipped with the Kunpeng Super Hybrid C-DM 7.0 system. The three-motor true four-wheel drive architecture unleashes a comprehensive maximum power of 575kW and comprehensive peak torque of 835N·m, with formidable performance making rugged mountain roads and desert wilderness feel like flat ground.
Range and energy consumption are equally impressive. The all-new Traveler 7 C-DM is equipped with a 45.12kWh CATL high-capacity battery, with CLTC pure electric range reaching 251km, comprehensive range up to 1,400km, and comprehensive fuel consumption as low as 1.08L per 100km. City commuting can be done on pure electric power—low cost, zero fuel consumption, quiet and comfortable; long-distance off-roading has no range anxiety, truly achieving seamless switching between city commuting and wilderness exploration.
Meanwhile, the new vehicle adopts an 81% high-strength steel cage body, integrated embedded ladder frame, and other hardcore safety architectures, paired with the industry-exclusive whole-vehicle lifetime warranty policy, protecting every journey with ultimate safety quality.
Travel-Capable Life: Spacious Luxury Cockpit, Carrying the Family's Beauty and Poetic Journeys
The true essence of travel is not just rushing to distant scenery, but accompanying family and enjoying the pleasant moments of the journey. The all-new Traveler 7 continues the classic boxy rugged styling, inheriting the "Way of Square and Circle" design aesthetic. The bulging muscular hood paired with same-color wide-body cladding gives the vehicle a tall, rugged stance and powerful presence. The iconic round lens headlights with embedded horizon light strips maximize recognizability.
The body offers five exclusive colors crafted with 9-layer high-definition craftsmanship, including a PPG custom highway gray color scheme, paired with a new two-tone travel backpack, perfectly blending million-class rugged off-road quality with light luxury aesthetics, excelling in both looks and substance.
The 2,800mm ultra-long wheelbase creates a class-leading magic spacious interior, completely isolating the hustle and bustle of travel. The standard trunk volume reaches 580L, and the second-row seats support one-touch flat folding, expandable to a 2-meter ultra-long flat space, instantly transforming into a mobile bedroom. The entire vehicle features 73 carefully arranged storage spaces, allowing various travel items, camping gear, and personal luggage to be neatly organized, making long-distance travel loading worry-free.
The cockpit interior is extensively covered with premium leather soft wrapping, paired with a 64-inch ultra-large panoramic sunroof and 256-color galaxy starry sky ambient lighting, maximizing the light luxury atmosphere. The exclusive Shuyun seats feature a 12-layer composite structure design, with a soft and delicate touch, supporting front-row heating, ventilation, and SPA-level massage functions—comfortable even after long sitting. Combined with the 23-speaker Boya Sound panoramic audio system, unlocking concert-hall-level audiovisual experiences anytime, anywhere, letting the whole family enjoy a pleasant journey.
Beyond product hardware upgrades, Jetour Auto has built a comprehensive full-link exclusive travel ecosystem. Currently, the brand has over 10,000 exclusive travel peripheral products, 600+ exclusive user benefits, and 3,000+ offline travel service stations. It also deeply cultivates automotive trend modification culture, supporting users' personalized custom modifications, comprehensively and dimensionally lowering travel barriers, making every trip easy, worry-free, and fun.
For Jetour, a car is not just a means of transportation, and travel is not just rushing to distant places—it is a life attitude of active exploration and love for life. Heading to the mountains on weekends, escaping the noise in spare time, traveling with family and close friends, letting the journey's scenery heal life's trivialities, and gaining new life experiences with every departure. Jetour always deeply cultivates real travel scenarios, breaking down the barriers between products, services, and travel culture, making boxy SUVs no longer just tools with rugged appearances and strong off-road capability, but exclusive partners accompanying users in exploring the world and carrying their love for life.
The global launch of the all-new Traveler 7 is an important milestone for Jetour Auto in adhering to the "Travel+" strategy and precisely matching users' diversified travel needs. From pioneering a new domestic boxy vehicle category to leading the global market and earning global user recognition, Jetour always puts user scenarios at its core, continuously iterating and upgrading product strength. Now, with the simultaneous launch of the fuel and hybrid versions of the all-new Traveler 7, with all-scenario, no-weakness product strength covering commuting, family use, off-roading, and long-distance travel across all scenarios, it brings consumers richer, higher-quality travel choices, accompanying every user toward the poetry and distant places their hearts desire.
