On April 24, the Beijing Off-road BJ40 Range-Extended Long-Range Edition was unveiled for presale, and the "Tactical Box" Beijing 81 opened blind bookings.
First, let's look at the BJ40 Range-Extended Long-Range Edition. With a presale price of 214,800 yuan, plus a presale benefit of 2,000 yuan offsetting 5,000 yuan, the actual entry threshold is roughly just over 210,000 yuan. In this price range, there are not many body-on-frame range-extended off-road vehicles consumers can buy. More importantly, its pure electric range reaches CLTC 252 kilometers, with a combined range of 1,300 kilometers. Charging from 30% to 80% takes only 13.9 minutes.
What truly sets this vehicle apart from the "off-road-looking" models on the market are two hardcore upgrades. First, a new front and rear dual-motor full-time four-wheel drive, with response speed entering the millisecond level. Simply put, before you even feel the wheels slipping, power has already been redistributed. Second, the mechanical advantage of "reduction and torque multiplication" in low-speed four-wheel drive brought by the two-speed rear motor, with wheel-end torque exceeding 11,000 Nm. In off-road scenarios, this figure can give drivers more confidence when climbing steep slopes, crossing articulation obstacles, and escaping when stuck in sand. There is also one point that Beijing Off-road repeatedly emphasizes but many competitors choose to omit - the factory-installed metal roll cage. This is not a numbers game on a specification sheet; at a critical moment, it is the bottom line that saves lives.
Now let's look at market competitiveness. Among current hardcore new energy off-road vehicles, the BYD Leopard 5 starts at more than 280,000 yuan, and the Tank 400 Hi4-T is likewise not cheap. The BJ40 Range-Extended Long-Range Edition pushes the price down to the 210,000-yuan level while not compromising on core off-road capability. Sales also prove the market's recognition of this logic: since its launch, the BJ40 range-extended model has accumulated sales of more than 40,000 units, has won the China new energy off-road SUV sales champion for 7 consecutive months, and over the past 8 months has even driven the BJ40 major single product to the top of China's off-road SUV category. In addition, the value retention rate data released in February this year is also worth noting: the BJ40's three-year value retention rate is 50.28%, ranking first among hardcore body-on-frame SUVs; the BJ30's three-year value retention rate is 72%, also leading among independent compact SUVs priced 100,000-150,000 yuan. This shows that Beijing Off-road's products are not relying on low prices to drive volume, but truly have users willing to hold them for the long term.
Now let's look at the Beijing 81. With a presale price of 200,000-250,000 yuan, it is positioned between the BJ40 and BJ60. What makes this vehicle special is its "Tactical Box" design and the new BiP (Build in Public) car-making model - put plainly, it allows users to participate earlier in product co-creation. The timing of its official launch in Nanchang on August 1 is also highly indicative. Although the specific configuration has not yet been fully announced, given Beijing Off-road's consistent style, this vehicle will most likely strengthen its multi-scenario adaptability and military-grade reliability label, targeting users who want both a rugged look and a certain potential for tactical modification.
Finally, a bit of industry observation. The off-road vehicle market has become increasingly lively over the past two years, but the homogenization of the "boxy" look is also visible to the naked eye. Many vehicles look hardcore, but once driven, they cannot withstand truly high-intensity unpaved roads. The BJ40 Range-Extended Long-Range Edition has chosen a more pragmatic path: it does not pile on flashy intelligent features, but instead spends cost on range, four-wheel-drive response speed, and low-speed torque - the areas where off-road vehicles truly should be strengthened. At the same time, among the four presale benefits, the "Off-road Rescue Gift" - free rapid rescue whether deep in the Gobi or at a high-altitude pass - and the "Full-Journey Escort Gift" - 8 support routes, 63 support stations, and 12 free services - also show that Beijing Off-road understands that the value of an off-road vehicle is not limited to the product itself, but also lies in whether the manufacturer can back you up after you drive out.
Dada's comment:
At the price of 214,800 yuan, combined with a 252-kilometer pure electric range and genuine off-road mechanical capability, the BJ40 Range-Extended Long-Range Edition's cost-performance ratio in its class is quite strong. The arrival of the Beijing 81, meanwhile, is a differentiated card played by Beijing Off-road amid the "boxy" trend. The two vehicles have different approaches, but the same goal: to make off-roading no longer just a toy for a few, but a lifestyle within reach for more people.
