We learned from Deepal's official channels that the all-new Deepal S07 was officially launched on September 28, and on the same day Deepal's 1 millionth vehicle rolled off the line, with the commemorative vehicle being an S07. The new car is offered in 4 variants, with an official guide price of 155,900 to 175,900 yuan, and a limited-time benefit price of 149,900 to 169,900 yuan. Placing an order grants up to 57,860 yuan in ten major car-purchase benefits, with advanced intelligent driving at no extra cost and full equipment from the entry trim.
Variants and Pricing
Exterior: Look for that lidar on the roof
The exterior continues the design already on sale, with a closed front face plus split headlights, and the roof-mounted lidar is recognizable at a glance; frameless doors, semi-hidden door handles, and a through-type taillight are all present, with five body colors in total. Its length, width, and height are 4750/1930/1625mm, with a wheelbase of 2900mm, giving it standard mid-size SUV proportions.
Interior: Zero-gravity seats + Doubao large model
A 15.6-inch 2.5K central control screen paired with a 55-inch AR-HUD, built around the Snapdragon 8295P chip; the front row has dual zero-gravity seats with massage, heating, and ventilation, while 10.7㎡ of soft wrapping and a 20-speaker audio system are standard across the lineup. The infotainment system is connected to the first batch of end-to-end Doubao large models, allowing a series of commands to be completed in one sentence, and it can also control the car via voice from outside.
Power: 400 kilometers restored in 9 minutes
The highlight is the three-electric system: all-electric across the lineup, an 800V high-voltage platform, CLTC range of 600/725km, peak 6C ultra-fast charging, and the official claim of nearly 400km of range replenished in 9 minutes; CATL cells paired with the Golden Bell Battery, a 210kW motor, 0-100km/h in 6.8s, and standard FSD+HRS adaptive variable suspension. Intelligent driving uses 27 sensors including 1 lidar, covering urban/highway navigation and full-scenario parking.
Four variants, how to choose?
600 Smart Driving Edition (limited-time 149,900 yuan): for a strictly capped budget and city commuting, full equipment from the entry trim, a no-brainer purchase with no regret;
600 Smart Premium Edition (limited-time 159,900 yuan): add 10,000 to get more comprehensive comfort features;
725 Smart Driving Edition (limited-time 159,900 yuan): spend 10,000 more for 150km of extra range, worth the ticket price for frequent long-distance drivers;
725 Smart Premium Edition (limited-time 169,900 yuan): if the budget is sufficient, go straight to the top trim, with both range and comfort fully covered.
Quick comment:
The all-new Deepal S07 turns expensive items such as lidar, 800V, 6C ultra-fast charging, and 725km range into standard equipment, and with the backing of a 1 million-unit scale, the threshold for 15万-class SUVs has been raised another notch. The shortcomings should also be stated plainly: the entire lineup is all-electric with no range-extender fallback, so users with average home charging conditions need to weigh it carefully; compared with old rivals such as the BYD Song family and Sea Lion 06, brand recognition and channel density still lag a bit. The technical cards have been played fully, and next it depends on whether this wave of pricing sincerity can be converted into real orders.
