Tesla, willful as ever, has raised prices again!
This time, the star is the Model 3 Long Range. Starting July 1, the starting price of the Model 3 Long Range All-Wheel Drive was raised from 275,500 yuan to 285,500 yuan, a full 10,000 yuan more.
The real storm comes from a new rival!
The Xiaomi SU7, launched at the end of June, with a starting price of 253,500 yuan and the momentum of a hit right out of the gate (claiming over 240,000 locked orders in 18 hours), is taking direct aim at the Model Y. Although Lei Jun called the Model Y an "epic masterpiece," he also loudly announced his intention to challenge its position.
To buy or not to buy? The key lies in your needs!
Users with urgent needs: The limited-time benefits before the end of July can indeed save you some money (especially the insurance subsidy for the Model 3), and combined with stable delivery times (the official website shows most models delivered in 1-3 weeks), placing an order now is not a bad time.
Users taking a wait-and-see approach: The rise of new forces such as the Xiaomi SU7, as well as the pressure Tesla itself faces to refresh its models, means future market competition will be even fiercer, and the price system may also see more variables.
Code Jun's summary:
Tesla's price increase this time looks more like confident pricing based on core product strength. But in China's new energy vehicle market where many contenders are rising together, can it continue to win over increasingly savvy consumers with only "toothpaste-squeezing" upgrades and limited-time offers? The sales report card for the Model 3 and Model Y will be the key focus for the next step.
Data sources for this article: Tesla China's official website and official information
