On August 8, 2026, Avatr Technology announced the official launch of the "Smart and Beautiful Large Five-Seat Luxury SUV," the Avatr 07L. The new vehicle is offered in three trim versions: the Elite Pure Electric, the Max+ Pure Electric, and the Ultra Tri-Motor Pure Electric, with an official price range of RMB 229,900 to RMB 279,900, and a limited-time benefit price of RMB 219,900 to RMB 269,900. Starting today, users can place orders through official channels including the Avatr App, the Avatr official website, the Avatr mini-program, and stores in major cities nationwide. For orders placed on or before September 6, 2026 (inclusive), customers can enjoy limited-time purchase benefits worth up to RMB 61,000, including: a RMB 4,000 cash discount, a RMB 3,000 limited-time appreciation subsidy, a RMB 10,000 Avatr owner add-on/replacement purchase subsidy, lifetime three-electric warranty for the first owner, a limited-time discount of RMB 3,000 on exterior colors, limited-time financial purchase policies (0 down payment, 0 interest for the first two years), a voucher equivalent to RMB 21,000 for the ADS Max advanced package, a free upgrade to the HUAWEI SOUND 25-speaker Excellence Series audio system valued at RMB 10,000, and a free upgrade to the front passenger zero-gravity seat valued at RMB 10,000.
As a strategic model jointly created by Changan, Huawei, and CATL, the Avatr 07L delivers on four core values—original design, versatile large space, intelligent peace of mind, and reassuring safety—meeting both individual aesthetic preferences and whole-family travel needs, offering fashion-forward family users a new choice in the mid-to-large luxury SUV segment. The new vehicle comes standard across the lineup with Huawei Qiankun Intelligent Driving ADS 5, the all-new-generation HarmonyOS cockpit, an 89.33 kWh CATL 5C Shenxing ultra-fast-charging battery, CDC dynamic damping dampers, a 35.4-inch 4K panoramic star-ring screen, a streaming media interior rearview mirror, heated and ventilated seats for four occupants, the all-dimensional collision avoidance system CAS 5.0, 9 airbags, and other intelligent luxury configurations. It is also equipped with Huawei Qiankun 896-line LiDAR, closed-type magic carpet air suspension, four-door silent soft-close doors, and the HUAWEI SOUND 25-speaker Excellence Series audio system, redefining the value benchmark for large five-seat SUVs.
At the launch event, Avatr Global Brand Ambassador Zhang Linghe appeared on stage and shared his real-world driving experience: "What I like most about the Avatr 07L is its futuristic design. At my height, sitting in the rear row, the space is completely sufficient. Taking a rest in the car between work is very comfortable, and I don't have to deliberately duck my head when getting out. Moreover, this car drives very well—it goes exactly where you point it, and you feel very confident driving it. If I were to describe the Avatr 07L in 7 words, they would be: good-looking, good to drive, good to sit in, good to use, good and stable, good and safe, good companionship."
Behind this endorsement from the brand ambassador and first owner lies Avatr's ultimate pursuit of the product. Wang Hui, Chairman of Avatr Technology, said: "Every family has a different way of life. The Avatr 07L uses handsome original design to accommodate individual aesthetics, top-tier intelligence and safety to accommodate peace of mind on the journey, and a comfortable large space that makes everyone feel at ease to accommodate the happiness of home. This is the Avatr 07L!"
Original Design, Leading the Aesthetic Benchmark for Large Five-Seat SUVs
At a time when the large five-seat SUV market suffers from design convergence and it is difficult to achieve both space and aesthetics, the Avatr 07L adheres to future aesthetics and original design. It not only possesses a handsome exterior style but also creates class-leading large space with a 3-meter-class wheelbase. Beneath its classic SUV stance, the Avatr 07L is based on a golden wheel-to-height ratio, golden section lines, and an extreme width-to-height ratio, perfectly sculpting a "nine-head-body" premium proportion and shedding the bloated feel that traditional mid-to-large SUVs inevitably have. Its signature disc-wing front face is highly recognizable—one choice, ten years of heart-fluttering.
In terms of the interior, the Avatr 07L builds an intelligent interaction space with a "Future Surrounding Cockpit." The center console, doors, and cockpit are seamlessly connected as a whole, forming a continuous wrapping sensation and creating a light-luxury tone. The 35.4-inch 4K panoramic star-ring screen spans the driver and front passenger sides, with dual 6.7-inch ultra-clear electronic exterior rearview mirror screens on both sides integrated with the star-ring screen. Combined with the 15.6-inch Huawei in-car smart screen and the 9-inch electronic interior rearview mirror, it forms a five-screen linked visual interaction system, full of tech and futuristic feel. Moreover, the Avatr 07L is equipped with the HUAWEI SOUND 25-speaker Excellence Series audio system, featuring built-in microphone-free karaoke 2.0, paired with optical surrounding ambient lighting, bringing users an immersive audio-visual feast.
Versatile Large Space, Giving Family Travel Infinite Possibilities
One space, a hundred ways of life. The Avatr 07L, with its standard "532" vehicle dimensions, delivers a more spacious and comfortable spatial experience. The whole family can sit cross-legged without their heads touching the roof. The front seats can be folded down to form a 2-meter chaise lounge, the rear seats can be folded to become a 3㎡ king-size bed, and the trunk smart expansion dock can create a 4㎡ home theater. Space changes as needed—life is more than one dimension. In addition, the Avatr 07L's storage space also exceeds expectations. The front and rear trunks can accommodate 12 20-inch suitcases. With the right-side seat folded down, the maximum depth can reach 2.89 meters. Combined with 24 storage spaces, 10 expansion points, and roof rails, items large and small can be freely placed.
The comfort of the whole family is true comfort. The Avatr 07L's interior soft-touch upholstery exceeds 10 square meters—above the ankles, everything you touch is soft. The front seats adopt a 13-layer seat structure, soft yet providing even support, so you won't feel tired even after long journeys. Meanwhile, the front passenger zero-gravity seat supports a dual 120° zero-pressure semi-reclining posture, and the rear wing-style surround sofa supports 130° electric adjustment, making every ride an enjoyment of physical and mental relaxation. In terms of quietness, the vehicle applies as many as 151 acoustic treatments and is equipped with silent soft-close doors and four-door sound-insulating glass, creating an extremely quiet cabin space.
Intelligent Peace of Mind, Enjoy Huawei Qiankun Intelligent Driving ADS 5 from Delivery
The Avatr 07L comes standard across the lineup with Huawei Qiankun Intelligent Driving ADS 5, leading the entire industry in hardware, data, algorithms, and other dimensions. In terms of hardware, the vehicle is equipped with 27 high-perception intelligent driving sensors including Huawei Qiankun 896-line LiDAR and 4D millimeter-wave radar, forming a 360° highly redundant fused perception network. In terms of data, as of the launch of the Avatr 07L, Huawei Qiankun Intelligent Driving ADS assisted driving cumulative mileage has exceeded 13.7 billion kilometers—the more you use it, the better it gets; the more you drive, the more advanced it becomes. In terms of algorithms, Huawei Qiankun Intelligent Driving ADS 5 upgrades to the WEWA 2.0 architecture, comprehensively enhancing the ability to handle complex scenarios and defensive driving safety. NCA can be activated anytime and anywhere, and even without navigation, Roaming Cruise Assist (RCA) can be enabled, allowing you to encounter beautiful scenery at will.
Intelligence goes beyond assisted driving. The Avatr 07L is equipped with the all-new-generation HarmonyOS cockpit, creating a warm "third living space" for users. With the support of the MoLA 2.0 architecture, the all-new HarmonyOS cockpit smart assistant supports one-sentence multi-intent and multi-command execution capabilities, with command coverage spanning navigation, vehicle control, media, encyclopedia, audio-visual, and multiple other vertical domains, getting closer to human-like communication and further enhancing the interaction experience. In addition, the Avatr 07L will debut the expressive, emotional electronic pet companion "Taco," bringing a more fun travel experience through rich interactions.
Reassuring Safety, All-Dimensional High Safety in Active/Passive, Battery, Health, and Driving Control
Safety is the bottom line of luxury and also the Avatr 07L's safety promise to every family member. In active safety, it is equipped with Huawei Qiankun All-Dimensional Collision Avoidance System CAS 5.0, covering front, side, and rear omnidirectional scenarios, minimizing collision risks beforehand. In passive safety, it is built to the world's highest standards, simultaneously meeting full five-star safety standards of China's C-NCAP and Europe's E-NCAP. The body adopts a steel-aluminum hybrid cage structure, with hot-formed steel, high-strength steel, and aluminum alloy accounting for over 90% of the body-in-white materials. The full lineup comes standard with 9 airbags, minimizing occupant injury in the event of a collision. In battery safety, the full lineup comes standard with CATL batteries—no mixed installations, no blind boxes. The single-cell defect rate is only one in a billion, achieving no fire, no explosion, and no thermal propagation. In health safety, the cockpit interior uses multiple infant-grade certified materials, controlling from the source to create a mother-and-baby-grade healthy cabin.
In driving control safety, the Avatr 07L is equipped with Taihang Intelligent Control 2.0 technology. Relying on the Taihang distributed electric drive, it can achieve no slipping on wet and slippery roads, as well as no loss of control in extreme scenarios such as high-speed tire blowouts and PIT maneuvers. On the eve of launch, the Avatr 07L successfully challenged multiple devil stages of the Taklimakan Rally with a zero-modification factory-original vehicle. In extreme terrains including desert, Gobi, canyon, and gravel, the road conditions changed constantly, but stable driving remained unchanged. This not only verified driving control safety but also demonstrated the accumulation of Changan Automobile's 45 years of vehicle manufacturing quality. Beyond its composure in extreme conditions, the Avatr 07L's performance and handling are equally outstanding. The tri-motor version accelerates from 0 to 100 km/h in just 3.7s. When the vehicle corners at high speed and approaches the handling limit, the Taihang distributed electric drive can actively and independently adjust the drive force of the left and right wheels, giving the driver more pure driving pleasure and confidence.
It belongs to the family, and also to me. The Avatr 07L redefines the family large five-seat SUV with four core values. It can accommodate personal taste while carrying the whole family's travel needs—a choice tailor-made for users who appreciate aesthetics and love life. The Avatr 07L is delivered upon launch, which will further help the Avatr brand's sales continue to climb. In the future, Avatr will continue to rely on the top-tier technology empowerment of Changan, Huawei, and CATL, join hands with Global Brand Ambassador Zhang Linghe, and become friends with more young people and fashion-forward family users, integrating the life attitude of "intelligence at will, passion in pursuit" into more users' daily lives.
