On August 29, at Booth H606 in Hall 6 of the Chengdu International Auto Show, RELY, Chery Holding's global pickup intelligent ecosystem brand, officially unveiled its full-scenario pickup intelligent technology platform — the "RELY Kaitian Platform" — along with three major product series including the RELY P3X, RELY P2X, and RELY R08, and launched presales of the RELY R08, initiating what can be called the largest-scale collective charge into the global intelligent pickup market with the philosophy of "Intelligent Benefits for the World."
Zhang Jiaming, General Manager of Chery RELY Pickup Brand Division, stated at the launch event that as an important part of Chery's effort to improve its own product matrix, the RELY brand's entry into the pickup sector is aimed at "promoting Chinese brands in competing for pickup discourse power globally" and "hoping to truly change the imported culture of pickups and remake pickups all over again." Leveraging Chery's 28 years of technological accumulation, RELY is committed to achieving intelligent experience equality in the pickup sector, becoming the value benchmark for global new energy intelligent pickups, and letting the world see the unique value of Chinese pickups.
Zhang Jiaming, General Manager of Chery RELY Pickup Brand Division
"RELY Kaitian Platform": A Pickup-Exclusive "Ever-Changing" Technology Architecture
Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, once said that RELY wants to be the "Sun Wukong" of the pickup world. At this launch event titled "Deep RELY Wonderland," RELY重磅推出的 pickup-exclusive "ever-changing" technology architecture — the "RELY Kaitian Platform" — was regarded as RELY's first answer sheet delivered to global users.
Powered by "Technical Chery" and "Tech Chery," RELY's foundation has evolved from its former "hardcore reliability" to "intelligent equality." Zhang Jiaming believes that achieving a balance among intelligent experience, practical value, and price is the choice that truly considers users, and this is also RELY's choice. The "RELY Kaitian Platform" rapidly injects a new soul into traditional pickups with optimal technical solutions.
The "RELY Kaitian Platform" has four major advantages: globalization, flexibility, open-source powertrain, and digital chassis. It also features a growable AI electronic and electrical architecture, a pickup-exclusive intelligent cockpit solution, and a全域 intelligent deeply integrated control system. These three features combined with four major advantages will bring users revolutionary ultimate experiences in two major aspects: intelligent scenarios and ecosystem empowerment.
At the launch event, Zhang Jiaming showcased the "RELY Kaitian Platform's" cutting-edge technological achievements in two major areas — powertrain and intelligent chassis: the world's first diesel hybrid dedicated engine and the globally validated all-domain intelligent chassis. The former, with five "ultra" advantages — ultra efficiency, ultra lightweight, ultra quiet and comfortable, ultra intelligent thermal management, and ultra performance components — achieves 47% best-in-class thermal efficiency and million-kilometer durability assurance, balancing low consumption, quietness, and strong power; the latter, with four major breakthroughs in terrain adaptability, handling stability, precision, and load-bearing, delivers outstanding performance in both on-road and off-road scenarios through all-domain tuning and intelligent systems, bringing pickup users a comprehensive upgraded experience.
RELY P3X Debut: Creating a New Species of Intelligent Hybrid Pickup
Looking at the global pickup market, diesel power has always held an absolute dominant position with a share of 78%, and is basically monopolized by Japanese and American brands. However, the rise of the new energy wave and users' awakening demand for NEVs have begun to shake the original monopoly. The relative gap in the diesel hybrid market and Chery's 28 years of technological accumulation have given RELY a breakthrough entry point.
The RELY P3X has carried a heavy mission since the very beginning of its development. Zhang Jiaming stated, "The RELY P3X hopes to create a new species of intelligent hybrid pickup." With the development philosophy of "being the global leader in diesel-hybrid intelligent pickups, achieving oil-electric price parity across all scenarios, and comprehensively replacing traditional pickups," the RELY P3X focuses on new energy and intelligent scenarios, breaking through traditional internal combustion engine barriers with a hybrid architecture, empowering scenario experiences with "electricity + intelligence + ecosystem," and amplifying the pickup category's multi-functional expansion advantages.
"Global Diesel-Hybrid Intelligent Pickup Leader" RELY P3X
Based on this, the RELY P3X is born with a halo: ultimate diesel-hybrid power, freeing users from the noise and high fuel consumption of diesel vehicles; intelligent scenario expansion covering 100+ scenarios including camping and work, making it an intelligent partner for users' diverse scenarios; passenger-car-level comfort, giving users an intelligent and comfortable experience of passenger vehicles, suitable for both commercial and family use; ever-changing modification space, capable of loading, building, and playing, greatly satisfying users' diverse needs for work, life, and hobbies. Through these four core advantages, the RELY P3X subverts the singular experience of traditional pickup users, thus opening a new chapter in the industry's intelligent ecosystem.
In terms of exterior design, the RELY P3X draws inspiration from the Eastern mythical beast "Qilin," creating a "Qilin Power Aesthetics" design language. It abandons the superficial, exaggerated muscles of traditional pickups, adding attributes of new energy technological futurism to traditional mechanical power aesthetics, blending the Qilin's head-raising majesty with new energy's minimalist sharpness — a rugged boxy silhouette, softened through flexible sculpting, achieving a balance between a hardcore stance and aerodynamic efficiency; a split front face with a frameless grille colliding with retro round lights, with class-leading dimensions and minimum turning radius creating tension, interpreting the Eastern wisdom of combining hardness and softness. By creating harmonious coexistence between tradition and the future, power and elegance, the RELY P3X defines a new style of "future pickup"!
"If the P3X is a pioneer born for play, then the P2X is a breakthrough maker born for efficiency!" Zhang Jiaming declared resolutely. "True intelligent technology should be a guardian of focus, not a competitor for it." As an important part of RELY's future intelligent ecosystem layout, the RELY P2X elevates production efficiency to a whole new level with electric drive's powerful performance and seamlessly connected intelligent ecosystem — making operations more efficient, management more intelligent, and costs more controllable. With the posture of a "mobile intelligent ecosystem hub," it embarks on a new journey as a new intelligent productivity electric professional pickup. In terms of exterior, the RELY P2X follows the concept of "technological pragmatism aesthetics," with rugged lines outlining a powerful stance, truly embodying "both intelligence and beauty."
"New Intelligent Productivity Electric Professional Pickup" RELY P2X
One Car, A Thousand Faces: First Mass-Production Vehicle R08 Series Surprise Presales
At this auto show, the RELY P3X and RELY P2X are conceptual debuts of "future pickups," while the one truly launching an assault on the global intelligent pickup market for the RELY brand is the RELY R08, positioned as a "global intelligent practical pickup."
According to Cheng Hui, Marketing General Manager of Chery RELY Pickup Division, the RELY R08 "went from blueprints to reality," going through 31 provinces and cities, 36 events, 18 core circles, 115 pickup scenarios, and 536 suggestions. It can be said that the RELY R08 is a truly user-co-created intelligent pickup.
"Global Intelligent Practical Pickup" RELY R08
Standard across all trims with intelligent connectivity & voice control, combined with continuous OTA operation, bringing users a better intelligent experience; a rare 15.6-inch large screen in its class equipped with the 8155 chip, while embedding ten major ecosystem links through WeChat mini-programs, making the RELY R08 the user's second intelligent terminal! In addition, the L2-level driving assistance system equipped on the RELY R08 truly democratizes intelligent assisted driving in the pickup category, making "Intelligent Benefits for the World" a reality. The launch of the RELY R08 marks that Chinese pickups have truly entered the intelligent era!
"Global Intelligent Practical Pure Electric Pickup" RELY R08EV
To meet users' multi-scenario needs for commercial, family, and off-road use, RELY has co-created diesel, gasoline, and EV multiple powertrain versions; the diesel version is equipped with a 2.3T engine, ZF 8AT transmission, and BorgWarner four-wheel drive system; the EV version offers single-motor and dual-motor models, with maximum torque reaching 540N·m. In addition, RELY has also co-created customized models for camping, traversing, engineering, firefighting, and more, truly achieving "one car, a thousand faces."
The presale price of the RELY R08 ranges from 88,800 to 151,800 yuan, with heavyweight reservation gifts exclusive to the pickup industry such as "lifetime vehicle warranty for the first owner" and "24-period 0-interest loan." Starting today, reservation channels are open at offline stores nationwide and through the official APP/mini-program.
Cheng Hui, Marketing General Manager of RELY Pickup Brand Division
This collective appearance of RELY with the "RELY Kaitian Platform" and three major product series showcases RELY's powerful product matrix to the world. They are not only the crystallization of RELY's technological strength, but also Chery's collective charge in competing for Chinese brands' global pickup discourse power, thus opening a new era of intelligent experience equality and value reshaping in the pickup industry!
