Golden autumn brings refreshing breezes and clear, crisp skies. On September 30, the SAIC Roewe Southwest Region's "No Delay in Test Drives, Win with 7" intelligent test drive appreciation event was successfully held in Kunming. Nearly a hundred automotive and lifestyle media outlets gathered in the Spring City to immersively experience the product charm of this extended-range large five-seat SUV, and to witness the deep integration of intelligent technology and family travel amid the beautiful scenery of plateaus, lakes, and mountains.
As an AI-native vehicle jointly developed in depth by SAIC Roewe and Volcano Engine, the Roewe Jiayue 07 is the industry's first to be equipped with the Doubao Cockpit Assistant, and also features the Momenta R7 World Model advanced intelligent driving system. During this test drive event, the vehicle earned unanimous praise from attending guests with its solid and outstanding product quality, leading intelligent cockpit performance, and stable and advanced high-level intelligent driving capabilities.
Currently, the Roewe Jiayue 07 has officially opened pre-sales, offering a total of three configuration models, with a pre-sale price range of 137,800 to 152,800 yuan. To give back to the support and trust of consumers, the brand has launched limited-time pre-sale benefits worth up to 62,899 yuan: free limited-time unlocking of the Doubao Cockpit Assistant smart gift package and the Momenta R7 World Model advanced function package across the entire lineup, a complimentary AI ultra-fast cooling heating and cooling dual-purpose refrigerator, a rear-seat AI companion eye-care entertainment screen, and a 999 yuan small deposit deducting 2,000 yuan from the final vehicle payment, among ten major pre-sale benefits.
Since the start of pre-sales, the market heat of the Roewe Jiayue 07 has continued to rise, attracting widespread attention from the industry and consumers. Just 48 hours after pre-sales opened, order volume exceeded 20,000 units.
The Roewe Jiayue 07 is the first AI-native model created by SAIC Roewe together with Volcano Engine. Following the four core standards of "understanding the car, understanding you, understanding the world, and self-evolution," and using the CPP AI-native technology architecture as its underlying foundation, it has become the industry's first mass-produced model equipped with the Doubao Cockpit Assistant. The new vehicle combines super-large space, ultra-long range, Momenta high-level intelligent driving assistance, and luxurious comfort configurations. Relying on comprehensive hardcore product strength in "big, long, and refined," it sets a new value benchmark in its segment.
Doubao Cockpit Assistant debuts on board, transforming into an intelligent and empathetic "car brain"
The Doubao Cockpit Assistant realizes embodied interaction in the in-vehicle cockpit scenario for the first time, enabling AI to break out of the tool positioning of passively executing commands and become a travel companion capable of perceiving the environment, understanding users, and accompanying the entire journey. The Roewe Jiayue 07 is equipped with an exclusive Doubao screen, which, through dynamic expression visuals combined with physical hardware, gives in-vehicle AI body-language interaction abilities such as turning its head, achieving triple anthropomorphic expression through "movement + expression + voice"; it can also adjust its orientation and visual interaction simultaneously according to the positions of different occupants in the vehicle. With rich functions such as dialect recognition, Chinese-English dialogue, whisper mode, and role-playing, in-vehicle AI is no longer limited to simple voice announcements and offers a highly immersive anthropomorphic interaction experience.
It is not limited to external anthropomorphic presentation; its core lies in deep understanding of people. Unlike traditional infotainment systems that rely on preset fixed commands to complete interactions, the Doubao Cockpit Assistant relies on OMS and DMS cameras and four-zone independent recognition technology to capture in real time the status, voice, and behavioral actions of vehicle occupants, and combines continuous dialogue to understand contextual logic; with powerful causal reasoning ability, it iteratively judges according to the dialogue context and accurately captures users' underlying true demands. It can also perceive and respond to users' emotions, possessing empathetic perception and independent expression, making human-AI interaction closer to real interpersonal communication.
Not just single-sentence commands, AI accompanies the entire travel scenario throughout
The core value of AI-native technology must ultimately land in actual execution in real travel scenarios. Relying on the vehicle's 2000+ SOA full-domain service interfaces, the Doubao Cockpit Assistant can perform refined atomic scheduling of the vehicle's hardware, break down users' complex natural language demands into multiple specific tasks, and coordinate navigation, intelligent driving, cockpit entertainment, and vehicle control modules to complete a series of operations with a single voice command.
Powerful interaction capabilities fully cover the entire chain of family travel. During the morning rush hour commute, it can coordinate navigation to announce traffic conditions and simultaneously provide audio entertainment companionship; when balancing multiple needs such as picking up children, shopping, and charging during the evening rush hour, it can automatically plan the optimal route along the way, while adjusting the cockpit atmosphere and announcing information along the route; for weekend family outings, it connects scenic spots, dining, vehicle use, and other diverse information in one stop, with itinerary planning and execution completed in one smooth flow. In multi-person travel scenarios, Face ID can identify different family members and automatically match exclusive personalized cockpit settings; four-zone interaction supports independent commands from each seat, is compatible with multiple dialects and mixed Chinese-English dialogue, and even children can easily interact with the AI.
Behind this excellent experience is the hardcore strength of the Doubao large model and the strong support of the ByteDance ecosystem. The Roewe Jiayue 07 can connect to the internet in real time to obtain external information, integrating search, life services, and in-vehicle capabilities to form a complete service loop; it can also continuously evolve through cloud iteration, achieving real-time upgrades of knowledge and functions. It is a truly self-growing AI-native vehicle in the industry.
At the same time, Roewe fully considers users' usage costs and data security. At the pre-sale launch event, Qian Yang, general manager of the Roewe Brand Business Unit, solemnly promised users: "Roewe will shoulder the technical costs; the free experience will be handed over to users completely! All Tokens consumption for the Jiayue 07 will be fully borne by Roewe!" On the security level, Roewe divides black, gray, and color permissions from the underlying architecture, equips hardware with a physical camera shielding switch, realizes account isolation on the data side, and locally encrypts biometric information, allowing users to experience AI capabilities without concern while building a solid privacy security defense line.
Doubao Cockpit × Momenta R7 World Model, cockpit-driving integration achieves AI synchronization
The Roewe Jiayue 07 combines the two core capabilities of the Doubao Cockpit Assistant and the Momenta R7 World Model, opening up the intelligent link between "people" and " vehicles." The Doubao Cockpit Assistant leans toward perceptual understanding, understanding users' habits, emotions, and implied meanings, identifying driver and passenger identities, and discerning travel demands; the Momenta R7 World Model focuses on rational analysis, parsing the vehicle's physical state, road movement logic, and the potential behavior of traffic participants, predicting changes in road conditions, and outputting precise driving decisions.
High-level intelligent driving must not only understand real road conditions, but also output stable and reliable driving actions. The Momenta R7 World Model is paired with the Hangtu XHEART X7 large-model dedicated chip to build a software-hardware integrated intelligent driving solution, calmly handling typical high-difficulty domestic road conditions such as mixed pedestrian and vehicle traffic, complex roundabouts, multi-fork intersections, and narrow stone bollard roads; in high-speed long-distance scenarios, it can take over repetitive driving operations and effectively relieve driver fatigue.
The Doubao Cockpit Assistant further extends its understanding, reasoning, and memory capabilities to driving scenarios. During family travel, users only need to say lifestyle-oriented needs such as "take the kids somewhere fun, cost-effective, and convenient for eating and parking," and the AI will comprehensively filter destinations based on multiple conditions and plan the optimal route; if the destination is temporarily changed or waypoints are added mid-journey, it can also recognize and execute quickly in real time.
In short, the Doubao Cockpit Assistant understands people's travel intentions, while the Momenta R7 World Model controls the vehicle's driving judgments. The two work in coordination to understand both people and roads, bringing a relaxed and pleasant AI-native travel experience.
Inheriting SAIC's 70 years of vehicle manufacturing accumulation, a hardcore body protects the safety of the whole family's travel
Safety is the foundation of a family SUV. Relying on SAIC's 70 years of vehicle manufacturing technology accumulation, the Roewe Jiayue 07 possesses strong mechanical qualities. The body adopts a nine-horizontal and four-vertical high-strength body structure, with high-strength steel accounting for up to 84% of the entire vehicle, and safety verification standards higher than national standards; it is equipped with 140 km/h high-speed tire blowout stability control technology. Even if a tire blows out during high-speed driving on wet roads, it can still stabilize the driving trajectory and complete emergency avoidance, building a solid safety barrier for the whole family's travel.
On the basis of ensuring safety, the new vehicle also balances ride comfort and handling quality. The AI mCDC intelligent adjustable electromagnetic suspension is paired with the AI road preview system, with sensors scanning the road 200 times per second, and the suspension dynamically adjusting damping in real time, so the ride remains smooth even on bumpy roads; the VMC vehicle motion coordination control system coordinates drive, braking, and suspension systems, maintaining stable body posture even under full braking. The vehicle length is close to 5 meters, yet it achieves a compact turning radius of 5.47 meters, balancing large-body space and urban commuting agility.
Range performance is also among the upper tier of its class. The new vehicle is equipped with an efficient extended-range engine and a 44.2 kWh large-capacity lithium iron phosphate battery, supplemented by an AI intelligent energy management system, completing three-layer refined energy management in combination with environment, road conditions, and navigation information, balancing power output, NVH quietness, and energy consumption control. CLTC pure electric range is 320 km, and CLTC comprehensive range can reach 1,480 km. Whether for daily urban commuting or long-distance self-driving trips, it can bid farewell to range anxiety.
Segment-leading large space + luxury configurations, creating a quality family cockpit
An excellent travel experience requires not only long range, but also a comfortable riding experience. The Roewe Jiayue 07 follows a "532" golden dimension design, with a vehicle length of nearly 5 meters, a wheelbase of nearly 3 meters, and a vehicle width of nearly 2 meters, longitudinal space of 3,237 mm and vertical space of 1,339 mm, and the rear row can comfortably accommodate three adult men 1.8 meters tall sitting simultaneously. The 834L+81L duplex trunk, plus 41 storage points throughout the vehicle, fully meets the diverse storage needs of family outings.
The cockpit configuration is fully loaded, bringing segment-leading luxury enjoyment. The industry's first AI ultra-fast cooling heating and cooling dual-purpose in-vehicle refrigerator, the segment's only NASA-standard dual zero-gravity seats, the rear-seat AI companion eye-care entertainment screen, cinema-level audio, and the industry-exclusive AI aura ambient lighting are all available, balancing comfortable seating and entertainment experience. The entire vehicle reaches library-level quietness and has also successfully passed the authoritative certification for quietness and comfort of the first batch of CQCC intelligent new energy vehicles by CATARC.
From intelligent interaction to ride comfort, from space performance to range strength, the Roewe Jiayue 07 achieves all-around balanced strength. In SAIC Roewe's product philosophy, the core of an AI-native vehicle does not lie in the brilliance of individual configuration parameters, but in the systematic integration of the Doubao Cockpit Assistant, Momenta R7 World Model, and the ice, color, and sand configuration matrix, thereby reconstructing the travel experience. Letting AI move beyond concepts and land in thousands of households, and redefining the value standard of 150,000-yuan-class family large five-seat SUVs, is precisely the original product intention of the Roewe Jiayue 07.
At present, the Roewe Jiayue 07 has arrived in stores nationwide in real vehicles. Across the country, 500 Roewe experience stores and 100 supermarket pop-up stores have all opened real-vehicle experiences. Adhering to the product proposition of "Born for AI, leap for family," the Roewe Jiayue 07 awaits tens of millions of Chinese families to witness it in person!
