On July 23, the 27th Kunming International Auto Expo officially opened. The Zongheng brand made a heavyweight appearance at Hall 5 of the Dianchi International Convention and Exhibition Center with the Zongheng G700, the Zongheng G700 Dinghuo Mingdi Edition, and the Zongheng F700, its first all-domain luxury off-road pickup.
At the event, the presale price of the Zongheng F700 Top Player 5-seat version was officially announced at 364,900 yuan, and 4 limited-time exclusive benefits were simultaneously launched, covering the entire chain of car purchasing, vehicle use, and outdoor off-roading, comprehensively resolving users' worries about travel and play.
Adhering to the luxury wild core of "playing without limits," the Zongheng F700 breaks the inherent boundaries of luxury off-roading, expands the upper limit of category experience, reshapes the new imagination of outdoor life, and uses all-domain hardcore strength to carry every unconstrained passion, making every departure full of unknown anticipation and every journey a unique play feast of one's own.
Born for play, creating a new category of all-domain luxury off-road pickup
As a strategic work of the Zongheng brand in completing its high-end luxury off-road map, the Zongheng F700 is not simply a traditional pickup with luxury configurations added on top. Relying on Chery's 28 years of deep cultivation in the automotive field, as well as the polishing experience of world-class luxury off-road brands, the Zongheng F700 integrates the comfortable experience of a luxury SUV with professional-grade hardcore performance, using ultimate playability and rigorously tested reliability to open a new paradigm of all-scenario freedom in luxury life, providing wildland enthusiasts with a brand-new travel choice.
Xu Fan, Deputy General Manager of Zongheng Domestic Marketing Center, said at the launch event: "The Zongheng F700 is not a follower of traditional pickups, but a pioneer of a new luxury off-road category. A pickup should be able to carry players' passions. This is the ultimate goal of 'playing without limits.' Let professional off-roading and exquisite luxury play no longer be distant, let the freedom of wilderness crossing and the dignity of urban commuting no longer require choosing one over the other. The Zongheng F700 is the perfect answer for top players who refuse to compromise."
【Xu Fan, Deputy General Manager of Zongheng Domestic Marketing Center】
Under the core of "playing without limits," the Zongheng F700 is the key to opening the wilderness, using hardcore performance to lay out a playground without boundaries. All the comforts taken for granted in the city still operate as usual in the wilderness. Luxury texture and hardcore capability are no longer opposed, and urban commuting and wilderness crossing require no trade-off.
Ge Zhiqiang, Director of Zongheng Southwest Theater, mentioned: "Based on research with countless professional players, in the past no vehicle could truly satisfy all their needs. Either it could not hold all the equipment, or long-distance travel was too torturous. With the arrival of the Zongheng F700, not only does the product achieve 'playing without limits,' but the service also achieves 'playing without limits.' With a full-chain service system, Zongheng is always present on the road of users daring to imagine, daring to go, and daring to play."
【Ge Zhiqiang, Director of Zongheng Southwest Theater】
The Zongheng F700 was born for passion and accompanies passion. It can accommodate a travel ecosystem of countless luxury wild pursuits and will also become the greatest confidence for top players heading to any destination.
Ultimate expansion, one vehicle unlocks N kinds of outdoor life
Born for play, and even more so to make imagination possible. The open rear bed of the Zongheng F700 carries the unlimited ambition and freedom of top players; competition-grade chassis, three-electric system, and four-wheel-drive core technologies build the most solid performance confidence for all kinds of play; the luxurious quiet cabin and all-domain safety protection configurations make every departure calm and reassuring; the high-power outdoor mobile power station fully brings the convenience of home into the wilderness.
The core charm of the Zongheng F700's "playing without limits" lies even more in its all-domain expansion capability, compatible with a massive number of personalized modification solutions. The vehicle abandons fixed modification paradigms and, through 59 reserved original-factory standardized lossless expansion anchor points, installs unified standard interfaces from the roof, cargo box, to the chassis. Various outdoor kits can be directly installed and adapted, fully satisfying outdoor enthusiasts' unrestrained and diverse ways to play, with no drilling or cutting throughout the process, fundamentally avoiding the worries of body damage and limited original warranty.
This expansion capability far exceeds coverage of conventional scenarios such as camping, RV living, and off-road crossing. Niche extreme equipment such as dedicated paraglider racks, surfboard fixing brackets, and off-road motorcycle towing bases, which previously required multiple vehicles and complete sets of external equipment to achieve outdoor freedom, can now be fully realized with just one Zongheng F700. It comes from the factory with 3.5-ton compliant towing qualification and 6.6kW high-power engine-off external discharge function, and the vast majority of outdoor equipment on the market can be directly adapted. In the recently held Zongheng F700 all-scenario appreciation journey, its hardcore expansion strength received unanimous recognition and praise from many veteran off-road enthusiasts.
Adhering to the brand proposition of "Where the heart points, Zongheng follows," the Zongheng brand has built a high-end off-road product matrix covering all scenarios. From the Zongheng G700 to the Zongheng F700, Zongheng uses diversified product strength to break category boundaries and transcend scenario limitations, allowing every type of outdoor player to find a travel solution suited to their own passion here, and steadily advancing toward the goal of becoming a global luxury off-road brand.
From July 23 to 28, at Hall 5 of the Kunming Dianchi International Convention and Exhibition Center, Zongheng brand models will be on display throughout. Every player with the wilderness in their heart is sincerely invited to visit and appreciate them, and together unlock a boundless life without limits and with no cap on play!
