On April 20, the all-new Tank 700 was officially launched at Baoding's new landmark—the Love City Hotel, with a starting price of 428,000 yuan. Centered on the theme "Qilin appears among the clouds · A new realm opens a new life," the launch event broke free from the industry's rat race of specifications and achieved an upgrade in philosophy from selling products to selling a lifestyle. At the same time, Tank officially launched its exclusive high-end social platform "Qilin Club," providing users with all-dimensional value empowerment through the "Top 100 Hosts" program and the distinguished experience of the "Qilin Private Board," interpreting through action: true luxury has never been limited to the product itself, but lies in the spiritual belonging brought by a higher-order lifestyle.
The all-new Tank 700 focuses on the all-scenario mobility needs of users in the new era. With "new flagship of all-domain luxury SUV" as its core positioning, and relying on high-end original Qilin design, dual flagship powertrains, an all-domain intelligent driving system with the first VLA large model installed on a body-on-frame model, a fully dimensional luxury and comfortable cabin, and extreme safety redundancy, it breaks through the boundaries of the traditional luxury off-road category. Rooted in Chinese culture and underpinned by independent technology, it creates a new category of all-domain luxury SUV.
A new realm opens a new life, journeying through mountains and rivers with kindred spirits
The launch event of the all-new Tank 700 presented a distinctive audiovisual feast through immersive chapter-based storytelling, creating an atmosphere of "interpreting luxury through artistic conception and conveying value through experience," bringing users an immersive, firsthand experience.
Celebrity owners Li Naiwen, Xu Yajun, and Sun Yan were present on site, sharing as real owners their own life stories accompanied by the Tank 700. From Sun Yan's family protection of "outside it holds up the occasion for you, inside it helps you live your days," to Xu Yajun's composed life of "life has its tension and relaxation, all freely controlled," to Li Naiwen's free exploration of "wherever you go, that is the destination," these three life slices from different dimensions vividly interpret the spiritual core of the all-new Tank 700 owner as "a Qilin among people"—they are the backbone of their respective fields, steady and reserved yet containing tremendous energy, possessing both lofty ambitions in career and gentle guardianship in life.
Along with the launch of the new vehicle, Tank also grandly released the high-end social platform "Qilin Club," helping users open a new realm in life. It aims to break the traditional, utilitarian form of car clubs, taking exploration of new realms and unlocking experiences as its core, establishing a platform for equal exchange and shared growth, and unlocking two exclusive distinguished experiences for members.
Previously, Tank launched a global "Top 100 Hosts" recruitment program, tailoring niche secret routes for members and providing exclusive guide services. At this launch event for the all-new Tank 700, more than 20 cultural tourism units and recommenders from across the country, including Inner Mongolia Bayannur Cultural Tourism, Xinjiang Hotan Luopu Cultural Tourism, and Tibet Lhasa Qushui Cultural Tourism, were present on site, each sharing local specialty cuisine and scenery, helping the "Top 100 Hosts" program officially set sail.
In addition, Qilin Club also established a private board composed of professional players for each member's interests and hobbies under the "Qilin Private Board." This time, the first batch opened five interest circles including equestrianism, sea fishing, photography, and business, inviting masters from various industries to explore and advance together with members, finding resonance. Every kind of personal hobby is no longer just a pastime, but becomes a social language and an identity label.
All-domain luxury strength, letting freedom and passion know no limits
In the vision of "a Qilin among people," the yearning for freedom never needs to be defined; the exploration of life should certainly not be limited. The all-new Tank 700 rejects all either-or multiple-choice questions, and with the hardcore strength of an all-domain luxury new flagship, it allows seemingly contradictory characteristics to coexist harmoniously in the same vehicle, bringing users a full-scenario free experience that combines city and outdoors, business and family use.
In terms of styling and design, the all-new Tank 700 perfectly integrates millennia of Eastern aesthetics with modern industrial design, presenting a unique sense of distinguished ceremony. The hood derived from the noble bone of a Qilin raising its head carries the beautiful wish that "touch the Qilin's head, and you need not worry in life"; the world's first mechanical rotary opening and closing laser headlight, the "Eye of the Auspicious Qilin," lights up like an auspicious beast awakening, welcoming every departure with a ceremonious posture.
As the industry's first exclusive rear wing for a hardcore off-road vehicle, the "Auspicious Qilin Flame Tail" not only contains the beautiful implication that "touch the Qilin's tail, and have favorable wind and water," but when the lights illuminate from both sides of the rear wing, it is like the wingtip navigation lights of top private business jets such as Gulfstream and Bombardier cutting through the night sky, fully displaying a distinguished visual tribute. Under the night sky, the unique six-light rear silhouette further maxes out the all-new Tank 700's exclusive recognizability and premium feel. And that shade of "Dunhuang Green," which no English word can precisely translate, originates from the millennium-fading original color of lapis lazuli in Dunhuang murals, carrying the beautiful implication of "rising straight to the blue clouds," warm and restrained yet naturally commanding, always maintaining dignity and composure whether for business reception or galloping across mountains and seas.
In terms of performance, the all-new Tank 700 endows these "Qilins among people" with the composure and confidence to traverse all domains through dual flagship powertrains. Among them, the all-terrain super hybrid architecture Hi4-Z draws on the millennia-old engineering wisdom of Dujiangyan's "four-six water division, two-eight sand separation," and with the world's first power-split technology as its internal foundation, keeps the engine always in the optimal energy consumption range, truly delivering power on demand without wasting a drop. The pinnacle version, equipped with China's only and globally leading self-developed 3.0T twin-turbocharged hybrid engine, is a symbol of ultimate performance and scarce value. Its rich, deep, and powerful sound is an auditory feast belonging only to the few, and even more so an exclusive gift from the all-new Tank 700 to its users.
In addition, the all-new Tank 700 also achieves a perfect unity of hardcore capability and gentleness through fully dimensional luxury configurations. When extricating itself from extreme predicaments, it is the hardcore partner that can lead you out of any difficulty; for daily travel, it becomes an extremely comfortable mobile lounge. Luxury features are fully available, including cloud-soft seats with ventilation/heating/massage for all occupants, a 7.1.4 Dolby Atmos system built with 21 speakers, a 5.4L intelligent heating and cooling refrigerator, and a 17.3-inch 3K rear ceiling screen, making every trip an enjoyment. The Coffee Pilot 4.0 assisted driving system, backed by both the VLA large model and the world model, makes driving easier and more composed. It understands colloquial instructions, sees potential dangers, can think about complex road conditions, and through the CoT reasoning panel makes the decision-making process clear at a glance, completely eliminating the anxiety of human-machine co-driving.
Leading a new journey, guiding Chinese luxury off-road to continue upward
The launch of the all-new Tank 700 is a key milestone in Tank's four-dimensional upward advance in technology, products, user operations, and brand premiumization, and is also a landmark event for Chinese brands making a push into the high-end automobile market. Over the past five years, Tank has not only opened a new era of Chinese off-road through category innovation, turning off-road from a hobby of the few into a mass lifestyle and continuously satisfying users' yearning for higher-order mobility experiences; it has also been exported to more than 30 countries and regions overseas, and with the hard power of Chinese intelligent manufacturing, steadily moved from standing out alone domestically onto the global stage.
At the same time, in user service, Tank has completed a service leap from the mass-oriented "Tank Corps" to the elite-oriented "Qilin Club," realizing a service layout shift from "broad coverage" to exclusive and distinguished "deep cultivation," creating an exclusive home of spiritual resonance for like-minded people across different circles.
From promoting the popularization of off-road culture to creating exclusive distinguished experiences for high-end users, Tank, with "iron man, tender heart" as its spiritual core, continuously satisfies users' yearnings and passions, completing its transformation from a professional off-road brand to a global luxury brand, and setting a new benchmark for Chinese automobile brands' upward breakthrough. In the future, Tank will continue to deepen its high-end and globalization strategies, and with technological innovation, product innovation, and service innovation, continue to lead the development direction of Chinese luxury off-road, letting Chinese brands truly stand on the central stage of global luxury mobility.
