Classic renewed, legend continues. On March 5, 2026, the Kia New Sportage was officially launched, with 7 models introduced, and for the first time in China, an X-Line exclusive sport design package is offered, with an official guide price of 154,900 yuan-217,900 yuan. To give back to the trust of the vast number of Chinese users, from now until April 30, consumers who purchase a car can enjoy the nationwide unified "Renewal One-Price" starting at 109,900 yuan! At the same time, they can also enjoy 5 major premium benefits: finance gift, test drive gift, maintenance gift, lion friend gift, and optional package gift.
Since the beginning of 2026, Yueda Kia has taken the lead in launching a "no-tricks one-price" policy for the Yipao and K3, meeting consumers' expectations for high-quality mobility with unified and transparent pricing and ultimate cost-effectiveness. Based on this market recognition, the renewed Kia New Sportage continues this efficient and transparent service model, enjoying a "nationwide one-price" upon launch. This not only reflects Yueda Kia's full sincerity to Chinese users, but is also its firm commitment under the "in China, for China" strategy to continuously improve user experience with quality service.
As a "pioneer of global urban SUVs," Sportage is based on global quality and original technology. After 33 years of historical inheritance and 5 generations of model innovation, its global sales in 2025 were about 570,000 units, with cumulative sales exceeding 8 million units, making it a truly legendary SUV in the global market. The Kia New Sportage inherits the classic quality of "Sportage," opens a new realm of family-style design, and comprehensively advances in driving texture, spatial experience, intelligent safety, and technological configuration, re-establishing the value benchmark for joint-venture compact SUVs and bringing Chinese users the most cost-effective choice that balances free exploration and family travel.
It is worth mentioning the 1.5T Luxury Edition, with an official guide price of 159,900 yuan and a "Renewal One-Price" as low as 114,900 yuan. The new car adopts a 1.5T+8AT golden powertrain and is equipped with Kia's globally original CVVD technology, balancing strong power and fuel economy. The new car is equipped with an ultra-wide panoramic curved screen, supports wireless Carplay/Carlife, and offers a panoramic sunroof, roof rack, driver's power seat (6-way adjustment + 2-way lumbar support), exterior rearview mirror electric folding/heating, one-button start + smart key, front windshield and front left and right double-layer soundproof glass. It also features SVM panoramic display (+ side rear view), RSPA remote smart parking assist, PDW-F/R/S parking distance warning-front/rear/side, PCA-R parking collision avoidance assist (rear), and other intelligent parking assist functions, making it the best choice among 100,000-yuan-class joint-venture fuel SUVs. In addition, on top of the Luxury Edition, the 1.5T Premium Edition adds 8 advanced intelligent driving assistance functions, as well as front seat heating, front passenger power seat (4-way adjustment), smart power tailgate, mobile phone wireless charging, and other comfort and convenience configurations. The official guide price is 169,900 yuan, and the "Renewal One-Price" is only 124,900 yuan, further meeting Chinese users' demand for comfortable and intelligent mobility.
From category pioneering to trend leadership, from local sharpness to global recognition, Sportage has always upheld its innate pioneering boldness, enterprising persistence, and daring courage. It is precisely this spiritual resonance that attracted Li Na, Asia's first tennis Grand Slam champion, to become the "Kia New Sportage spokesperson." The two parties will also work together to interpret the shared belief of continuous breakthrough and daring to expand boundaries, accompanying more users in bravely opening new realms on their life journeys.
Comprehensive renewal of family-style design reshapes the image of a global classic SUV
Sixteen years ago, the third-generation Kia Sportage became popular worldwide with its "Tiger Nose" family design, winning three major awards at once: the American Good Design Award, Germany's iF, and the Red Dot Design Award. It opened a new design style for global urban SUVs and established a classic SUV image of boldness, decisiveness, and pioneering spirit.
The Kia New Sportage continues the family design DNA and comprehensively renews itself upon the classics. The front face is equipped with a new Star-Map LED light group, adopting a super-large horizontal through-type black grille mesh design, paired with a chrome decorative strip running through the front of the car and a broad bumper full of tension, creating a visual impact that combines a sense of technology and tough temperament. The side of the body forms a tension-filled layering of light and shadow through vertical three-dimensional grille and horizontal through-type front side skirt design, paired with new geometric diamond-cut aluminum alloy wheels, fully demonstrating the perfect balance of sensibility and sportiness; the rear Star-Map LED combination taillights echo the front face, forming a distinct family characteristic, supplemented by a solid rear bumper and a three-dimensional protective plate, outlining a new SUV image that combines future aesthetics and rugged temperament.
The cockpit design and interior material upgrades of the new car are even more significant. The center console adopts a driver-centric wraparound layout and is equipped with an ultra-wide panoramic curved screen, integrating a dual 12.3-inch full-size colorful instrument panel and multimedia touch screen. The new two-spoke steering wheel adopts a double D-shaped cut design and is wrapped in fine genuine leather. The door and center console trim panels use wood grain, metal brushed, and other premium materials, creating a cockpit space that combines refinement and modern aesthetics.
The Kia New Sportage adds two new body colors, "Frost Gray" and "Drill Sea Blue," offering a total of 7 single-color exteriors, as well as 4 two-tone body options combining pearl white/frost gray/star gray/jungle green with a black roof. It also offers 4 interior color schemes: black, black coffee, black red, and black brown, fully unleashing users' personalized choice space. The new car also offers the X-Line exclusive sport design package for the first time in China, adopting exclusive interior and black headliner, equipped with exclusive black badges, seat patterns, 19-inch black wheels, and a Harman Kardon premium audio system (8 speakers). The entire vehicle has 15 details exclusively optimized with blackened design, creating a highly recognizable visual style and satisfying users' pursuit of high-end sporty tension and self-expression.
Ultra-large space leads the class, comfortable experience shared by all
The Kia New Sportage is built on Kia's globally leading third-generation i-GMP platform. Through redesigning the body structure and optimizing the engine compartment layout, the new car achieves a class-leading spatial experience: vehicle length increased by 25mm, overall dimensions are 4,695x1,865x1,680mm, and the wheelbase reaches a class-leading 2,755mm; rear headroom and legroom are 1,000mm and 1,050mm respectively, combined with a 545L ultra-large trunk space, bringing a more premium and comfortable spatial experience.
Centered on the design concept of "comfort for all," the driving and riding experience of the Kia New Sportage is comprehensively upgraded. The front driver's seat is equipped with 6-way adjustment and 2-way lumbar support, integrating heating, ventilation, and memory functions; the front passenger seat supports 4-way power adjustment and heating/ventilation, and is equipped with a rare-in-class rear power adjustment for the front passenger seat (boss key), forming a flexibly adjustable rear space. The rear seats also feature heating and multi-stage backrest angle adjustment, combined with a panoramic sunroof and rear independent air conditioning vents, building a full-journey comfort line from the driver's seat to the rear row, providing every family member with a more relaxed travel experience.
In addition, the new car is also equipped with a UWB digital key, bringing a more comfortable and convenient car experience; it features front windshield & front left and right double-layer soundproof glass, multi-color dynamic ambient lighting, mobile phone wireless charging, intelligent air purification system, and Harman Kardon premium audio and other high-end configurations, creating a high-quality travel enjoyment comparable to luxury cars from more experience dimensions such as vision, touch, hearing, and smell.
Intelligent driving assistance safety upgraded, local smart ecosystem continuously expanded
Since its founding in 1944, Kia has always adhered to original technological innovation, focusing on the best balance among technology application, user experience, and travel safety. In the field of intelligent driving, Kia has conducted global ADAS intelligent driving assistance technology research and development for decades, possessing a more mature, safe, and practical intelligent driving solution globally.
The Kia New Sportage is equipped with an L2-level intelligent driving assistance system, newly adding HDA2 Highway Driving Assist System II and RSPA remote smart parking assist, and has upgraded multiple advanced driving assistance functions. It further expands the use of core functions such as FCA2 Forward Collision-Avoidance Assist, LFA2 Lane Following Assist II (with hands-off monitoring), LKA Lane Keeping Assist, DAW Driver Attention Warning, HBA High Beam Assist, SCC2 Smart Cruise Control II, and NSCC Navigation-based Smart Cruise Control, comprehensively safeguarding users' travel safety.
Specifically, compared with the previous generation, HDA2 Highway Driving Assist II adds lane change assist control, enabling "lever lane change." When a vehicle in the adjacent lane approaches, the system can also bias driving to actively create a more ample lateral safety distance; LFA2 Lane Following Assist II optimizes control performance from "torque control" to "steering angle control," and adds an HOD hands-off monitoring function, which can accurately identify steering wheel grip status through capacitive sensors, optimizing the driving assistance experience; SCC2 Smart Cruise Control II adds an emergency braking function. When the vehicle detects that the driver is unresponsive while driving, the system automatically takes over the vehicle and safely decelerates to a stop; FCA2 Forward Collision-Avoidance Assist II adds four major safety protection scenarios. It can not only identify crossing vehicles, side approaching vehicles, and oncoming vehicles when overtaking and avoid collisions, but also warn of collision risks with vehicles at the lane edge, two-wheelers, and pedestrians, ensuring driving safety through assisted avoidance steering.
In addition, the Kia New Sportage comes standard across the lineup with 6 airbags, RVM rear view monitor, and PDW-F/R parking distance warning-front/rear, and offers PDW-S parking distance warning-side and RSPA remote smart parking assist that supports remote vehicle control via smart key, greatly improving parking safety.
It is worth mentioning that the Kia New Sportage is equipped for the first time with an 11-inch HUD head-up display system, which can effectively reduce driving line-of-sight shifts. Its maximum brightness can reach 12,000 nits, and even under strong noon light it can still clearly display key driving information such as vehicle speed, road signs, and navigation system. Combined with SVM panoramic display and BVM side rear view, it further expands the safety boundary. The new car is also equipped with Kia's newly developed intelligent IFS projection headlights, with a wider illumination range and stronger brightness, making users safer when driving at night.
To meet Chinese users' greater expectations for smart mobility, the Kia New Sportage is equipped with a new intelligent connected entertainment system (ccNC), supporting wireless Carplay&Carlife, voice recognition, real-time online navigation, remote control, OTA vehicle-wide remote upgrades, and other intelligent functions. At the same time, it adds in-car WeChat, Aiqu Ting, Wi-Fi hotspot, and various Tencent mini-scene applications, bringing a smarter travel experience with a richer localized ecosystem.
Global powertrain with strong performance, standard self-developed 8AT transmission across the lineup
The Kia New Sportage's power performance is upgraded, offering two golden engines, 1.5T and 2.0T, with an 8AT (8-speed automatic) transmission standard across the lineup, rare in its class, meeting users' diverse needs for power performance.
The 1.5T-GDI engine applies Kia's globally original fourth-generation CVVD technology, achieving class-leading power output among 1.5T engines with a maximum horsepower of 200Ps and maximum torque of 253N·m, and WLTC combined fuel consumption of only 7L/100km; the 2.0T-GDI engine's maximum horsepower is increased to 245Ps, and maximum torque reaches 353N·m. The strong performance of low-speed high torque makes the vehicle start faster and provides more power in the later stage, bringing a high-energy experience of 7-second-level 0-100km/h acceleration.
The 8AT transmission (8-speed automatic) standard across the new car lineup is independently developed by Mobis, a world-class parts company under the Hyundai Motor·Kia (HMG) Group. Its transmission efficiency is as high as 91.7%, and it has excellent durability of more than 300,000 kilometers. It not only perfectly matches the two engines, but also achieves the best balance among shifting smoothness, power response, and fuel economy, bringing a more textured driving experience, lower fuel consumption, and quality assurance for long-term use.
The new car can also be optionally equipped with an on-demand all-wheel drive system (AWD), which can automatically judge and actively change front and rear wheel drive force. Combined with multi-terrain driving modes, it can intelligently distribute drive torque and optimize braking response under different road conditions such as snow and sand, ensuring optimal driving performance on any terrain.
It is worth noting that with comprehensively evolved product strength, the Kia New Sportage has won the 2026 "Best Family SUV" award from the authoritative British automotive magazine *What Car?*, and in the latest round of the U.S. Insurance Institute for Highway Safety (IIHS) crash safety tests, it won the highest rating of 2025 "TOP SAFETY PICK+." It also won the "Annual Urban Joint-Venture SUV" award at the 2025 Global Auto Annual Ceremony. Its outstanding product value has been certified by both the global and Chinese markets.
Since its birth in 1993, Sportage has always used original innovation to continuously break through the boundaries of urban SUVs in quality, design, safety, intelligence, and other fields, evolving into a legendary SUV trusted by 8 million users worldwide. The Kia New Sportage inherits this innate pioneer DNA and, with profound global heritage integrated with localized intelligent technology, continues to refresh the mobility experience leading the times. As the new car's spokesperson Li Na said, the New Sportage is a perfect combination of boldness, breakthrough, and enterprising spirit. It will accompany users in broader horizons, expanding life's boundaries and reaching new realms.
