Red Radiance Across the Land, the Flag Leads a New Chapter. On July 1, 2025, FAW Hongqi released its latest sales results: in June, the Hongqi brand's monthly sales exceeded 52,000 vehicles, a year-on-year increase of 29.6%, and cumulative sales from January to June exceeded 225,000 vehicles, a year-on-year increase of 11.8%, steadily leading the independent luxury brand camp. Among them, the Hongqi Tiangong family series products saw a month-on-month sales increase of 60.9% in June, and the Hongqi PHEV hybrid family series products saw a month-on-month sales increase of 16.1% in June, with remarkable results in the expansion of intelligent electric products. Hongqi Jinkuihua products saw a month-on-month sales increase of 9.0% in June, continuing to create a top-tier luxury experience with Eastern charm in the ultra-luxury market.
Intelligent electric products accelerate expansion, "All in" new energy results are remarkable
Under the leadership of the "All in" new energy strategy, the Hongqi brand has now deployed 18 products on sale, covering a complete spectrum of fuel, pure electric, plug-in hybrid, and extended range, continuously meeting the travel needs of users with innovative products and services. Since the beginning of this year, the Hongqi brand has successively launched blockbuster models such as Tiangong 05, Tiangong 06, and Hongqi H5 PHEV. In the next five years, the Hongqi brand will also launch more than 20 all-new products globally, bringing more, smarter, greener, and safer products to global users.
Hongqi brand appears at the Shanghai Auto Show with an all-new product lineup
Tiangong 05 and Tiangong 06, the Hongqi Tiangong "twin stars," fully apply the latest achievements of Jiuzhang intelligent technology and are equipped with the Sinan 500 standard version intelligent driving system. Their parking spot-to-parking spot navigation assist breaks through full-scenario mapping and positioning technology, achieving seamless and stable connectivity and smooth, uninterrupted navigation functions. At this year's Changchun Marathon, Tiangong 06 and Tiangong 05, as the event's lead car and escort car, achieved the first domestic use of parking spot-to-parking spot navigation assist for precise route exploration throughout the entire marathon.
Hongqi Tiangong "twin stars" Tiangong 06 and Tiangong 05 shine at the marathon
Built on the all-new Honghu platform, the super hybrid intelligent luxury sedan Hongqi H5 PHEV has a combined range of over 1,600 km with a full tank and full charge, can recharge in 13 minutes, and has energy consumption of 3.7 liters. Previously, a relay test by a hundred media outlets, spanning four provinces from Chengdu to Guangzhou and tested under complex road conditions, achieved a maximum range of 1,707 kilometers with a full tank and full charge, allowing users to travel long distances across provinces without needing to recharge midway, bringing a new distinguished choice for users who want both classic luxury and a super hybrid.
Hongqi H5 PHEV measured range with full tank and full charge and zero recharging: 1,707 kilometers
Hardcore technology continues to break through, laying a solid technical foundation
Since fully, comprehensively, and systematically transitioning to intelligent connected new energy vehicles in 2023, Hongqi has closely focused on the country's needs, the industry's urgent priorities, and users' expectations to strengthen scientific and technological innovation. It has broken through more than 1,000 key core technologies, laying a solid technical foundation for the Hongqi brand's continuous leap forward. Among them, it has completed the trial production and verification of 66Ah all-solid-state battery cells, with major indicators reaching internationally leading levels; launched China's first automotive-grade, 5-nanometer five-domain fusion chip, "Hongqi No. 1"; and developed a fully active intelligent chassis with completely independent intellectual property rights, truly achieving zero body roll in turns, zero pitch in braking, and zero jolt in impacts.
Hongqi brand technology continues to break through, laying a solid technical foundation
At the same time, the Hongqi brand is fully advancing the implementation of cutting-edge technologies, making them perceptible and tangible to users. Hongqi's self-developed vector-control four-motor system has a powerful torque of 18,500 N·m and 0-100 km/h acceleration in the 4-second range, and will soon be installed on Hongqi's first luxury hardcore off-road vehicle; the Hongqi brand's highest-level Sinan 1000 intelligent driving system can truly achieve L3-level self-evolving intelligent driving, and will soon be installed on two all-new flagship products, the C+ class luxury pure electric/hybrid sedan H9 and SUV HS9, bringing unprecedented new technological experiences to elites of the era.
Hongqi's all-new flagship C+ class luxury pure electric hybrid sedan H9 and SUV HS9
All-dimensional safety escorts at all times, building a solid foundation of user trust
The high-quality development of the Hongqi brand benefits from adhering to the original aspiration of building good cars for users, striving to create for users cars with heritage, smarter cars, the healthiest cars, and the safest cars. The Hongqi brand has built a quality control system covering the entire process of research and development, manufacturing, and testing, and is equipped with globally leading production equipment and laboratories, all for the purpose of building good cars that "users can always trust."
In terms of body protection, many Hongqi brand models use 2,000 MPa hot-formed steel to build a "9H4M" cage body. For the "Everest" plan customized by CATARC for new energy vehicle safety, the Hongqi brand became the first participant. The Hongqi intelligent manufacturing mid-to-large luxury pure electric SUV Tiangong 08, born from the dual platforms of Tiangong and Jiuzhang, successfully passed the "Devil's Four-Ring Hardcore Safety Challenge" with excellent results, setting a new benchmark for new energy vehicle safety.
The same Hongqi Tiangong 08 completed the industry's first Devil's Four-Ring Hardcore Challenge
In the field of functional safety, Hongqi always regards safety as the bottom line and red line of intelligent assisted driving. Safety has been embedded in the entire process of technological research and development to ensure a safe and smooth intelligent assisted driving experience for users. In CATARC's newly upgraded TOP Intelligence "Tiangong Nine Tests" nine major intelligent challenges, covering everything from physical safety to intelligent safety, Hongqi Tiangong 05 and Tiangong 06 demonstrated outstanding performance in three major dimensions: active safety, combined driving assistance, and intelligent parking assistance, setting a new benchmark for intelligent cockpit safety and comprehensively demonstrating the Hongqi brand's deep technological accumulation and leading strength in the field of intelligent technology.
Hongqi Tiangong twin stars pass the TOP Intelligence "Tiangong Nine Tests" extreme intelligence challenge
In terms of battery safety, Hongqi has built a complete power battery research and development, production, and verification system. It is one of the few vehicle manufacturers in China with the capability to research and verify power batteries across the entire chain from battery cells to packs to complete vehicles, laying a solid foundation for the safety and reliability of Hongqi new energy vehicles. Among them, the Hongqi H5 PHEV built on the all-new Honghu hybrid platform meets all 24 new national standards for battery safety two years ahead of schedule. For the three key new national standards of bottom impact testing, thermal diffusion testing, and safety testing after fast-charging cycles, Hongqi H5 PHEV exceeds them ahead of time, and for extrusion and immersion testing, it leads the standards. Above standards, more stringent; before requirements, more advanced. Hongqi power batteries always adhere to "high-standard research and development, strict-method verification," regarding safety as the most important consumer interest and always safeguarding every trip of users.
Hongqi H5 PHEV meets all 24 new national standards for power batteries ahead of schedule
Brand value continues to rise, building a community of shared user value
As the flag of China's national automobile industry, Hongqi uses firm brand determination and strong technological strength to build the core momentum for the continuous rise of brand value. In the 2025 "China's 500 Most Valuable Brands" report released on June 18, the brand value of China FAW Hongqi brand rose to 141.065 billion yuan in 2025, ranking first in the passenger car brand industry.
In 2025, Hongqi brand value ranks first in the passenger car brand industry
As new energy vehicles fully enter a period of high-quality innovation and leapfrog development, the Hongqi brand well understands that winning market share is a short-term goal, while winning user trust is the cornerstone of long-term development. The Hongqi brand is committed to building a community of shared user value, making high-end technology, national car quality, and exquisite service accessible to everyone, achieving a two-way journey between product value and user needs, and has now gained the trust and favor of 2 million users in total.
In user operations, the Hongqi brand upholds tradition and innovates, successively holding activities such as the "Dream Pursuit Expedition, Victory from the Start" Hongqi charity college entrance examination public welfare activity, the "Flag Protects the New Journey, Inspires Life's Dreams" Hongqi sends you to college activity, and the "With Rituals We Inscribe Love, Hongqi Accompanies" Hongqi owner flag fate wedding season, continuously injecting rich connotations into "Hongqi is present for national affairs," "Hongqi is present for life's major events," and "Youthful achievement is with Hongqi." On July 17, the Hongqi brand will hold the 2025 Hongqi Fan Family Carnival and Hongqi Tiangong Night, where Hongqi owners from all over the country will gather together to share stories with "Hongqi" and write a new chapter of "Hongqi and users."
"Flag Wonderful Night" 2024 Hongqi Fan Festival scene
The Hongqi brand has always been committed to building a community of shared user value with the depth of technology, the thickness of quality, and the warmth of service. To repay users' deep affection, Hongqi specially launches the "2 Million Users Appreciation Season." Starting July 1, the Hongqi official livestream room offers up to a 1,000-to-7,000 car purchase voucher, and there are also multiple benefits such as the "Flag Gentleman Renewal Gift, Flag Gentleman Financial Gift, Flag Gentleman Service Gift" to help users easily renew. Trade-in users can enjoy a subsidy of up to 35,000 yuan and also enjoy national/local trade-in subsidies, building a welfare closed loop covering car selection, purchase, and use.
From continuous breakthroughs in market sales to accelerated expansion of intelligent electric products; from continuous innovation in hardcore technology to solid all-dimensional safety protection; from the rise in brand value to the building of a user community, the Hongqi brand has demonstrated a new brand image and spirit of the times through a series of new progress and new achievements. In the future, the Hongqi brand will continue to resonate with the times, walk with the industry, and share one heart with users, continuously carrying forward classics and making innovative breakthroughs, joining hands with all sectors of the industry to innovate and develop together, and driving Chinese brands to accelerate their march to the summit of the global automobile industry!
