Walking into the 2025 Guangzhou Auto Show, the fox at SAIC Volkswagen's Hall 1.1 caught my eye immediately. This is no ordinary display car, but a dream collaboration vehicle created by Volkswagen together with "Zootopia 2" — a display car deeply customized based on the protagonist Nick, perfectly blending the animated world's lively spirit into automotive design. I stopped to look, and the ingenious brand collaboration design, exclusive badges, and the way the protagonist's elements were interpreted all conveyed one signal: traditional joint venture brands are redefining themselves in a younger, more vibrant way.
This is a microcosm of SAIC Volkswagen's "brand renewal" showcased at the Guangzhou Auto Show. From the Volkswagen brand renewal lineup in Hall 1.1 to the Audi high-end flagship works in Hall 20.2, SAIC Volkswagen is using a dual-brand strategy and the core proposition of "Joint Venture 2.0 achievements landing" to interpret what true brand advancement means.
New IP, New Design, New Experience | "Dream Collaboration" Leads Brand Renewal
At the Volkswagen booth, the staff guided me through a detailed introduction of the design highlights of this "Zootopia 2" custom car. The Nick elements on the body, exclusive badges, unique color combinations — every detail is meticulously polished. This is not just a crossover collaboration, but a new way for the Volkswagen brand to communicate with young consumers.
Behind this IP collaboration is SAIC Volkswagen's systematic thinking about brand renewal. According to information from the press conference, in 2026 SAIC Volkswagen will launch an all-new ID.ERA series of products, with the first product poised to launch under the positioning of "German full-grade flagship SUV." And this IP collaboration dream display car is precisely the brand's way of expressing sincerity to young consumers — we don't just build good cars, we understand your lifestyle.
Another highlight of the booth is the digital service demonstration. Staff demonstrated on-site the online reservation, pre-order, and other functional processes of the SAIC Volkswagen APP. Through this digital entry point, consumers can efficiently and transparently complete the entire chain of experience from consultation to order placement. This service upgrade is precisely an important manifestation of "Joint Venture 2.0" at the experience level — higher efficiency, clearer processes, more proactive users.
New Benchmark for Luxury Electric | Audi and Zheng Qinwen's Champion Collaboration
Stepping from Hall 1.1 into Hall 20.2, the aura of luxury brands instantly escalates. SAIC Audi's headline act this year — the Audi E5 Sportback Qin Ding Performance quattro model — officially debuted. This special edition model, blending brand ambassador Zheng Qinwen's personal ethos with champion spirit, perfectly fuses youth, vitality, and luxury.
The limited-time exclusive price of 279,900 yuan caught my attention immediately. Customers only need to add an extra 10,000 yuan on top of the Pioneer quattro model to enjoy top-tier configurations worth nearly 50,000 yuan. This includes 20-inch wheels, the segment-exclusive 285-width "鸳鸯胎" (staggered tires), air suspension, CDC variable damping shock absorption system with rear-wheel steering, as well as front-seat massage, rear-seat heating, and other luxury configurations as standard.
I approached this car and carefully observed its design details. The innovative fusion of Audi's classic coupe streamline with wagon body form, and the original "Star Diamond Light Curtain" visual identity, truly exude an extraordinary sci-fi feel. This car represents not only Audi's ambition in the electrification race, but also a luxury brand's precise grasp of the needs of young Chinese consumers.
The performance configuration is equally impressive. Equipped with front and rear permanent magnet synchronous dual motors, output power of 579 kW, CLTC comprehensive range of up to 773 kilometers, and charging for 10 minutes can add 380 kilometers of range — behind these figures is Audi's deep accumulation in the electrification field. And the assisted driving solution jointly developed with Momenta, integrating "Audi Driving DNA," further proves a concept: luxury is not just in configuration, but in experience.
The Era of Fuel Vehicle Intelligence 2.0 | The Pro Family's True Proof of Strength
On the eve of the exhibition, the SAIC Volkswagen Pro Family 2026 model had just completed an impressive real-vehicle verification. I saw the test data and on-site demonstrations — this "super smart fuel car family" uses practical action to interpret what true intelligent upgrading means.
In obstacle avoidance tests in complex scenarios, relying on inertial navigation binocular technology, the IQ.Pilot enhanced driver assistance system can precisely identify irregular obstacles such as cola bottles and dummies, achieving the reliable performance of "I may not recognize it, but I won't hit it." Even more impressive is its end-to-end high-speed NOA capability — on the highlight section of the 100-kilometer high-speed ring line in the Greater Bay Area, the vehicle can automatically enter and exit ramps, intelligently change lanes and overtake, and smoothly navigate around construction obstacles.
This is not a parameter show, but genuinely useful intelligence. For consumers who yearn to experience advanced driver assistance but are full of concerns about fuel vehicle intelligence, the Pro Family dissolves their doubts with rigorous development standards, massive testing and verification, and accessible pricing. This is the true implementation of the "fuel and electric, equal intelligence" strategy.
Service Upgrade | Digitalization Makes the Experience More Transparent
During the communication process at both booths, I deeply felt SAIC Volkswagen's emphasis on service experience upgrading. The digital service applications demonstrated on-site — the online reservation and pre-order functions of the SAIC Volkswagen APP and SAIC Audi APP — are digitizing and making transparent the traditional car-buying experience.
This upgrade is significant. Consumers no longer need to make frequent trips to 4S stores; they can complete information queries, test drive reservations, and vehicle pre-orders online. Booth staff can therefore answer consumer questions with higher efficiency. This is precisely a new interpretation of "Joint Venture 2.0" in the service dimension — higher efficiency, clearer processes, better user experience.
The new after-sales service brand and commitment system recently released by SAIC Audi is driving this transformation. As of November, exclusive full-function user centers integrating sales and experience have rapidly expanded to nearly 160. These are not just stores, but digital, efficient service touchpoints.
The New Posture of Joint Venture Brands
Walking out of the exhibition hall, I gained a new understanding of SAIC Volkswagen. This is no longer a joint venture automaker in the traditional sense, but a brand force undergoing comprehensive renewal — attracting young consumers through IP collaborations, satisfying consumers' desire for intelligence through technological upgrades, and making the car-buying experience more transparent and efficient through service innovation.
From the dream collaboration with "Zootopia 2," to the youthful interpretation of Zheng Qinwen's Audi E5, to the Pro Family's true proof of fuel vehicle intelligence, SAIC Volkswagen is using practical action to define what the "Joint Venture 2.0 Era" means. This is brand renewal, and also a perfect dialogue between consumer needs and corporate strength.
At the 2025 Guangzhou Auto Show, what we see is not just the launch of several new cars, but the transformation of a traditional luxury joint venture brand. This transformation is making the word "joint venture" shine brightly once again.
Dual-Brand Renewal at the Right Time | SAIC Volkswagen Launches a "Joint Venture 2.0" New Era in Guangzhou
IP Collaboration, Celebrity Endorsement, Intelligent Upgrade | Why SAIC Volkswagen Became the Focal Point
Walking into the 2025 Guangzhou Auto Show, the fox at SAIC Volkswagen's Hall 1.1 caught my eye immediately. This is no ordinary display car, but a dream collaboration vehicle created by Volkswagen together with "Zootopia 2" — a display car deeply customized based on the protagonist Nick, perfectly blending the animated world's lively spirit into automotive design. I stopped to look, and the ingenious brand collaboration design, exclusive badges, and the way the protagonist's elements were interpreted all conveyed one signal: traditional joint venture brands are redefining themselves in a younger, more vibrant way.
This is a microcosm of SAIC Volkswagen's "brand renewal" showcased at the Guangzhou Auto Show. From the Volkswagen brand renewal lineup in Hall 1.1 to the Audi high-end flagship works in Hall 20.2, SAIC Volkswagen is using a dual-brand strategy and the core proposition of "Joint Venture 2.0 achievements landing" to interpret what true brand advancement means.
New IP, New Design, New Experience | "Dream Collaboration" Leads Brand Renewal
At the Volkswagen booth, the staff guided me through a detailed introduction of the design highlights of this "Zootopia 2" custom car. The Nick elements on the body, exclusive badges, unique color combinations — every detail is meticulously polished. This is not just a crossover collaboration, but a new way for the Volkswagen brand to communicate with young consumers.
Behind this IP collaboration is SAIC Volkswagen's systematic thinking about brand renewal. According to information from the press conference, in 2026 SAIC Volkswagen will launch an all-new ID.ERA series of products, with the first product poised to launch under the positioning of "German full-grade flagship SUV." And this IP collaboration dream display car is precisely the brand's way of expressing sincerity to young consumers — we don't just build good cars, we understand your lifestyle.
Another highlight of the booth is the digital service demonstration. Staff demonstrated on-site the online reservation, pre-order, and other functional processes of the SAIC Volkswagen APP. Through this digital entry point, consumers can efficiently and transparently complete the entire chain of experience from consultation to order placement. This service upgrade is precisely an important manifestation of "Joint Venture 2.0" at the experience level — higher efficiency, clearer processes, more proactive users.
New Benchmark for Luxury Electric | Audi and Zheng Qinwen's Champion Collaboration
Stepping from Hall 1.1 into Hall 20.2, the aura of luxury brands instantly escalates. SAIC Audi's headline act this year — the Audi E5 Sportback Qin Ding Performance quattro model — officially debuted. This special edition model, blending brand ambassador Zheng Qinwen's personal ethos with champion spirit, perfectly fuses youth, vitality, and luxury.
The limited-time exclusive price of 279,900 yuan caught my attention immediately. Customers only need to add an extra 10,000 yuan on top of the Pioneer quattro model to enjoy top-tier configurations worth nearly 50,000 yuan. This includes 20-inch wheels, the segment-exclusive 285-width "鸳鸯胎" (staggered tires), air suspension, CDC variable damping shock absorption system with rear-wheel steering, as well as front-seat massage, rear-seat heating, and other luxury configurations as standard.
I approached this car and carefully observed its design details. The innovative fusion of Audi's classic coupe streamline with wagon body form, and the original "Star Diamond Light Curtain" visual identity, truly exude an extraordinary sci-fi feel. This car represents not only Audi's ambition in the electrification race, but also a luxury brand's precise grasp of the needs of young Chinese consumers.
The performance configuration is equally impressive. Equipped with front and rear permanent magnet synchronous dual motors, output power of 579 kW, CLTC comprehensive range of up to 773 kilometers, and charging for 10 minutes can add 380 kilometers of range — behind these figures is Audi's deep accumulation in the electrification field. And the assisted driving solution jointly developed with Momenta, integrating "Audi Driving DNA," further proves a concept: luxury is not just in configuration, but in experience.
The Era of Fuel Vehicle Intelligence 2.0 | The Pro Family's True Proof of Strength
On the eve of the exhibition, the SAIC Volkswagen Pro Family 2026 model had just completed an impressive real-vehicle verification. I saw the test data and on-site demonstrations — this "super smart fuel car family" uses practical action to interpret what true intelligent upgrading means.
In obstacle avoidance tests in complex scenarios, relying on inertial navigation binocular technology, the IQ.Pilot enhanced driver assistance system can precisely identify irregular obstacles such as cola bottles and dummies, achieving the reliable performance of "I may not recognize it, but I won't hit it." Even more impressive is its end-to-end high-speed NOA capability — on the highlight section of the 100-kilometer high-speed ring line in the Greater Bay Area, the vehicle can automatically enter and exit ramps, intelligently change lanes and overtake, and smoothly navigate around construction obstacles.
This is not a parameter show, but genuinely useful intelligence. For consumers who yearn to experience advanced driver assistance but are full of concerns about fuel vehicle intelligence, the Pro Family dissolves their doubts with rigorous development standards, massive testing and verification, and accessible pricing. This is the true implementation of the "fuel and electric, equal intelligence" strategy.
Service Upgrade | Digitalization Makes the Experience More Transparent
During the communication process at both booths, I deeply felt SAIC Volkswagen's emphasis on service experience upgrading. The digital service applications demonstrated on-site — the online reservation and pre-order functions of the SAIC Volkswagen APP and SAIC Audi APP — are digitizing and making transparent the traditional car-buying experience.
This upgrade is significant. Consumers no longer need to make frequent trips to 4S stores; they can complete information queries, test drive reservations, and vehicle pre-orders online. Booth staff can therefore answer consumer questions with higher efficiency. This is precisely a new interpretation of "Joint Venture 2.0" in the service dimension — higher efficiency, clearer processes, better user experience.
The new after-sales service brand and commitment system recently released by SAIC Audi is driving this transformation. As of November, exclusive full-function user centers integrating sales and experience have rapidly expanded to nearly 160. These are not just stores, but digital, efficient service touchpoints.
The New Posture of Joint Venture Brands
Walking out of the exhibition hall, I gained a new understanding of SAIC Volkswagen. This is no longer a joint venture automaker in the traditional sense, but a brand force undergoing comprehensive renewal — attracting young consumers through IP collaborations, satisfying consumers' desire for intelligence through technological upgrades, and making the car-buying experience more transparent and efficient through service innovation.
From the dream collaboration with "Zootopia 2," to the youthful interpretation of Zheng Qinwen's Audi E5, to the Pro Family's true proof of fuel vehicle intelligence, SAIC Volkswagen is using practical action to define what the "Joint Venture 2.0 Era" means. This is brand renewal, and also a perfect dialogue between consumer needs and corporate strength.
At the 2025 Guangzhou Auto Show, what we see is not just the launch of several new cars, but the transformation of a traditional luxury joint venture brand. This transformation is making the word "joint venture" shine brightly once again.
