Analysis of the TOP3 luxury new energy brands with an average price above 300,000 in 2025
- Li Auto: From the sales trend from January to April, it is overall at a high level and relatively stable. January sales were about 30,000, slightly down in February, reaching a peak of nearly 35,000 in March, and slightly falling back in April but still above 30,000. Through precise positioning for family users, Li Auto has created extended-range electric SUVs to solve range anxiety, while also piling on features in the intelligent cockpit and configurations, gaining market recognition.
- AITO: Sales have fluctuated significantly, about 20,000 in January, dropping sharply to around 10,000 in February, hitting bottom in March and then rebounding strongly to nearly 25,000 in April. AITO's deep cooperation with Huawei attracts attention with Huawei's intelligent driving and HarmonyOS cockpit technology. Product pacing and adjustments in market strategy may be reasons for the sales fluctuations.
- Denza: Sales show a slowly rising trend, fluctuating around 10,000 in January-February and gradually growing to around 15,000 in March-April. As BYD's high-end brand, Denza relies on BYD's advantages in three-electric technology and, by launching models such as the Denza D9, makes efforts in the new energy MPV market and steadily expands market share.
Analysis of the TOP5 Chinese luxury auto groups by cumulative sales in 2025 (as of 5.4)
- Li Auto: Cumulative sales of 133,207 units ranked first. With multiple popular models, Li Auto focuses on family travel needs and performs well in product planning and user operations, continuing to gain sales.
- Xiaomi: Cumulative sales of 105,858 units ranked second. As a new force in the auto industry, after the release of its first model, Xiaomi attracted a great deal of attention through brand influence, technological attributes, and cost-effectiveness, with strong sales performance.
- BYD luxury brands (Denza, Yangwang, Fangchengbao): Cumulative sales of 76,160 units. Relying on its strong foundation in new energy technology, BYD impacts the luxury market through a multi-brand layout. Denza has already opened up the situation, while Yangwang and Fangchengbao are also gradually gaining momentum.
- AITO: Cumulative sales of 69,689 units. Thanks to Huawei's technological empowerment, it has outstanding performance in the fields of intelligent connectivity and intelligent driving, and its brand awareness and product competitiveness continue to improve.
- Zeekr: Cumulative sales of 53,190 units. Zeekr uses personalized, high-performance new energy models as its selling point and, by continuously optimizing products and services, occupies a place in the luxury pure electric market.
