On November 8, the 2024 Jetour Global Travel⁺ Conference grandly opened in Fuzhou. Seeing the world through travel, Jetour Auto for the first time faced the world and invited more than 1,000 travel enthusiasts from 62 countries and regions around the globe to comprehensively showcase the achievements of its "Travel⁺" strategy and release the global ecosystem brand "JETOUR LIFE" and the global user brand "捷途同行Traveler," officially launching the Jetour Peacekeeper Elite God of War Edition, using China's "Travel⁺" to lead the global travel off-road culture and let the world jointly appreciate the foundation of the high-quality development of Chinese auto brands.
At the press conference, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., shared the strategic achievements and future development plans of Jetour's "Travel⁺." He stated that since the brand was launched, Jetour Auto has remained unwavering in its "Travel⁺" strategy, building "Travel⁺" products with user thinking, vigorously laying out the "Travel⁺" ecosystem, creating high-quality and high-value travel off-road experiences, and advancing globally with the continuously refreshed "Jetour Speed." In September and October this year, Jetour's sales exceeded 60,000 units for two consecutive months; from January to October, cumulative sales exceeded 439,000 units, a year-on-year increase of 89.3%, steadily entering the top tier of Chinese SUV brands. Jetour will achieve its annual sales target of 500,000 units ahead of schedule, becoming the first Chinese automaker to achieve annual sales of 500,000 units just six years after starting its business. In the future, Jetour will adhere to long-termism, persist in its original aspiration of creating wonderful travel for global users, build the "world's number one electric hybrid off-road brand," and make the world fall in love with "Chinese-style off-roading."
Making travel privileges boundless, the "JETOUR LIFE" global ecosystem brand is released
Jetour Auto has always continued to deepen user experience and build a "Travel⁺" ecosystem that radiates globally. At present, Jetour has cooperated with 320 alliance partners nationwide, laid out 1,252 Jetour stations globally, developed more than 1,100 global ecosystem products, achieved service coverage for the needs of six major scenarios including scenic spots, accommodation, dining, and campsites, and enabled more than 100,000 people to enjoy real "Travel⁺" privileges.
At the press conference, Jetour's "Travel⁺" ecosystem reached a new level with the official release of the "JETOUR LIFE" global ecosystem brand, taking "city-capable, wild-capable, fun-capable" as its core concept, linking interesting souls, sharing marvelous travels, and building the world's first full-chain "Travel⁺" ecosystem. Zhang Chunwei, general manager of the marketing center of the Jetour Brand Business Unit, said, "JETOUR LIFE has only one mission, and that is to make travel better!" JETOUR LIFE will work with top global brands and global travelers to expand the boundaries of the "Travel⁺" ecosystem, explore more possibilities for travel, and create ultimate travel experiences for every friend who loves traveling.
In addition, Jetour also joined hands with top global brands such as OZtrail, Under Armour, and HEIMPLANET to launch ecosystem products such as inflatable tents, jackets, luxury dome canopies, CT1 folding bicycles, and off-road children's bikes, using continuously enriched ecosystem products to enable every user to drive their dream car and make their longed-for travel life come true.
At the press conference, Jetour Auto also joined hands with Wang Xiaoyu, a specially invited researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, to release the "China Auto Travel White Paper," advocating that travel is culture, travel is exploration, and travel is public welfare, and announced the top ten popular self-driving travel routes in China in 2024, providing users with more high-quality route and destination references for self-driving trips.
Building a group for global travelers, the "捷途同行Traveler" global user brand is released
For Jetour, users are the brand's strongest moat and also its most solid backing for going global. At this conference, Jetour grandly released the global user brand "捷途同行Traveler." "捷途同行Traveler is a social platform connecting Jetour owners worldwide. Here, every user is a Traveler." Ke Chuandeng, deputy general manager of the Jetour Brand Business Unit and head of the international marketing center, said that Jetour will unlock a wonderful "Travel⁺" life together with users through traveling together, servicing together, and experiencing together, creating more pleasant travel experiences for users. "Traveling with companions, Jetour will eventually move toward a bigger world."
In order to let global users better play together and go wild together, Jetour has built a global user operations system, through six major global IPs including the Global Fan Festival, Global Travel Roadbook, Global Jetour Family Banquet, Global Jetour Circle, Four Seasons Service Festival, and Jetour Lifestyle Cultural Ecosystem, as well as six major operational support systems including content operations, membership operations, event operations, user reach, user rights, and ecosystem premium products, to move toward global users in both directions, start a wonderful journey of "travel," "exploration," and "sharing" for global users, realize the two-way empowerment of user value and brand value, and let travel off-road culture move from China to the world.
At the event site, Jetour Auto officially released a travel gift package worth 1.4 billion yuan to global users, with 12 VIP privileges, including cash vouchers for popular attractions such as Disneyland and Universal Studios, discount vouchers for 1.2 million hotels such as The Peninsula Hong Kong and Pullman Paris Centre Bercy, cash vouchers for car rentals in 5,000 cities worldwide, cash vouchers for VIP lounges at 70 international airports worldwide, cash vouchers for 200,000 homestays worldwide, and more, covering 38 countries and encompassing the full scenarios of travel, life, and play.
It is worth mentioning that Jetour joined hands with Discovery Channel and the Cheetah Conservation Fund CCF to carry out the "Guard the Cheetah" global public welfare project. At the press conference, the co-created teaser "The Return of the Cheetah" had its global premiere, and the documentary's protagonist, Jetour brand friend and explorer Hazen, shared the unforgettable stories behind it with the audience. Jetour Auto joined hands with Hazen to launch a charity auction campaign for cheetah protection. During this conference, Jetour also painstakingly created a Discovery ecosystem zone, bringing two major themed series of co-branded ecosystem exhibits, "Shadow Chasing Jetour Journey" and "Nature's Code." In the future, Jetour will join hands with Discovery Channel to continue carrying out the special communication campaign "Guard the Cheetah," contribute Jetour's strength to the protection of endangered wild animals, and call on more users to join the public welfare ranks, walk with public welfare, and practice the concept of sustainable development with practical actions.
Peacekeeper Elite God of War Edition launched, leading Chinese trend modification culture to the world
During this conference, the collective appearance of Jetour JMK official modified vehicles was undoubtedly a major highlight. Rich modified models such as the Jetour Peacekeeper Elite God of War Edition, Traveler Black Warrior, Traveler Feather Forest Cavalry, and Shanhai T1 Road Knight showcased China's trend modification culture to the world.
At this press conference, the first game IP customized model of Jetour JMK, the Peacekeeper Elite God of War Edition, was officially launched, pushing the atmosphere on site to a climax. The new car is priced at 239,900 yuan, and car buyers can also enjoy five surprising benefits including a deposit expansion gift, super trade-in gift, traffic free-play gift, lifetime warranty gift, and elite equipment gift. In addition, Jetour JMK also specially customized the "Peacekeeper Elite Airdrop Pack," including four carefully selected customized equipment items such as wheel decoration parts, a full-size spare tire kit, a customized camouflage car cover, and a crystal gear shifter, priced at only 9,999 yuan!
The Peacekeeper Elite God of War Edition was co-created by Jetour JMK and Tencent Games Lightspeed Studio through trend modification. From the front grille design to the crosshair design of the wheels, and then to the camouflage pattern on the body, the new car extensively incorporates the design DNA of Peacekeeper Elite, achieving a deep integration of Chinese-style esports and traditional aesthetics. At the same time, the Peacekeeper Elite God of War Edition also possesses impressive off-road capability, equipped with 20-inch all-terrain tires, MK multi-stage height-adjustable nitrogen shock absorbers, tactical-grade loading expansion components, an all-around multifunctional roof platform, a personalized side backpack, a two-stage tactical rotating ladder, a "Peacekeeper Elite" themed 3D HMI interface, and more, bringing users more outdoor expansion possibilities and cross-dimensional esports fun.
As Jetour's official trend modification brand, Jetour JMK is committed to providing users with personalized modification solutions and customized car-play services, bringing users a "trendier, wilder, and more fun" new trend modification experience. In the future, Jetour JMK will rely on its strong global "Travel+" ecosystem to expand trend modification into more fields, co-create new "Travel+" trend modification gameplay with global users, engrave a Chinese name on the global official modification brand map, and use Chinese people's understanding of auto modification to lead the world's trend modification culture!
Advancing without stop toward the world, riding the wind and waves for ten thousand miles! From China's leading travel off-road SUV brand to the world's number one electric hybrid off-road brand, from the leader of the "Travel+" travel ecosystem to the leader of global travel off-road culture, Jetour will move toward a bigger stage and achieve higher goals. In the future, Jetour Auto will continue to be guided by the "Travel⁺" strategy, consolidate its foundation with products and ecosystem, walk with global users, co-create and share a more wonderful, more diverse, and better travel life, and build Jetour Auto into a Chinese business card for global travel off-road culture!
