May 15th, "International Day of Families," Dongfeng Nissan's first "Family-est" new energy transformation masterpiece—the N7—saw its firm-order users surpass 10,000. Hot-selling upon launch, it became the joint-venture pure electric model to fastest surpass 10,000 firm orders in the industry. On the same day, Dongfeng Nissan held a delivery ceremony for the first batch of owners at its Shanghai new energy brand experience center, opening a new chapter of nationwide delivery. At the delivery ceremony site, Dongfeng Nissan executives, along with 35 first-batch N7 owners, and Dongfeng Nissan N7 product experience officers, badminton men's doubles world champions—Liang Weikeng and Wang Chang, jointly witnessed this milestone moment.



Seki Guchi, General Manager of Dongfeng Nissan Passenger Vehicle Company, said: "Taking the delivery of the N7 as a brand-new starting point, we will accompany all family members to create a more diverse and more exciting mobility life together."

Firm orders surpassing 10,000, N7 becomes the joint-venture pure electric model to "fastest surpass 10,000 firm orders"
The Dongfeng Nissan N7 arrives for China's mainstream family users as the "Family-est" electric sedan. With a body length of 4930mm and a wheelbase of 2915mm, it achieves a class-leading space utilization rate of 83%, delivering the segment-defying enjoyment of "B-segment dimensions, C-segment space." The N7 is equipped with five industry-leading technologies, including AI zero-pressure cloud blanket seats, all-domain intelligent motion sickness prevention technology, a one-stage end-to-end combined driving assistance system, the NISSAN OS super vehicle system, and an ultra-safe battery, bringing users a "super comfortable, super intelligent, super reliable" driving experience.
On April 27, the N7 became a hot seller upon launch, quickly becoming the preferred choice for mainstream families. As of May 15, the N7 achieved more than 10,000 firm-order users in 18 days, becoming the joint-venture pure electric model to reach this record fastest.
The N7 is priced from 119,900 to 149,900 yuan, offering three versions—Max, Pro, and Air—with a total of five levels to choose from: the Max version is equipped with the industry's strongest 8295P chip, Momenta one-stage end-to-end combined driving assistance, the industry's first AI zero-pressure cloud blanket seats, and the industry's first all-domain intelligent motion sickness prevention technology, making it a truly fully loaded intelligent comfort package.
The 625 Max version is priced at 149,900 yuan and is the only pure electric sedan in the 150,000-yuan class with ultra-long range and one-stage end-to-end combined driving assistance; the 510 Max version is priced at 139,900 yuan.
The Pro version is equipped with the industry-mainstream 8155 chip and L2-level driving assistance, while all other configurations fully match the Max version, offering a fully loaded comfort package. Among them:
The 625 Pro version is priced at 139,900 yuan; the 510 Pro version is priced at 129,900 yuan.
The 510 Air version is equipped with the industry's first all-domain intelligent motion sickness prevention technology, offering the best value for money, priced at 119,900 yuan, practical and comfortable.
At the 110,000-yuan level, say goodbye to motion sickness troubles; at the 120,000-yuan level, enjoy a million-yuan-class grand sofa; at the 140,000-yuan level, enjoy a fully loaded intelligent comfort package. For the first time, the N7 brings configurations worth 150,000-200,000 yuan into the 110,000-140,000-yuan price range.
Not only that, for users who purchase the Pro version and Max version among the first batch, Dongfeng Nissan is offering limited-time purchase benefits worth up to 21,888 yuan, including a front passenger AI zero-pressure cloud blanket seat, a technology optional package (intelligent dynamic light language system, driver dual-channel headrest audio, front dual lifting speakers), an intelligent hot and cold refrigerator, and an oat beige inspired vehicle color. In addition, Dongfeng Nissan has also released sincerely generous purchase benefits, including a trade-in subsidy of up to 10,000 yuan, low-interest financial offers starting from 0 down payment with a term of up to 5 years, and worry-free vehicle services covering warranty, charging, and usage. For specific benefits and policies, please consult your local Dongfeng Nissan dealership.
With its super comfortable DNA and highly competitive pricing, the N7 demonstrates extremely strong appeal and "circle-expanding" charm.
Users purchasing the N7 are mainly young family users under 35 years old. Among them, 30% are loyal Nissan owners adding or replacing a vehicle, and 70% are young first-time buyers or new friends coming from other brands for additional or replacement purchases. Many of them are adding the N7 to their household on top of already owning a luxury car.
In terms of purchase method and level selection, more than 71% of users decisively placed an order after just one real-car experience, and more than 60% of users directly chose the fully loaded intelligent comfort package—the Max version—getting the "super comfortable four-piece set" in one step.

"Super comfortable, super intelligent, super reliable" are the three key reasons users choose the N7. A father of multiple children who purchased the 510 Max said, "The large space plus the super comfortable four-piece set allows me to take better care of every person in the family!"
Another long-time owner who purchased the 625 Max said: "Our family has a Nissan car that has been driven for more than 10 years and has never had any problems. I was deeply impressed by the N7 battery's four-needle puncture test, so I decisively placed my order after launch."
A first-time buyer who also purchased the 625 Max said bluntly: "I didn't expect a joint-venture brand to make such an intelligent vehicle system, completely on par with new forces! The driving assistance is also very easy to use."
As the official partner and designated vehicle of the 2025 Sudirman Cup World Badminton Championships, the Dongfeng Nissan N7 fully supported the successful conclusion of the event and formed an indissoluble bond with Chinese national badminton team athletes and badminton men's doubles world champions—Liang Weikeng and Wang Chang. Liang Weikeng and Wang Chang attended the delivery ceremony as N7 product experience officers and eagerly shared interesting stories about them and their new teammate N7 during the event. After experiencing it, Liang Weikeng highly praised the N7's handling performance: "Starting and braking are very gentle, and steering is as precise as Wang Chang's cross-court diagonal net shot." Wang Chang praised the N7's "super comfortable four-piece set," the AI zero-pressure cloud blanket seats with adaptive functions, and the AI voice assistant, which turn travel after high-intensity competition into enjoyment.

First batch of owners successfully delivered, nationwide high-quality delivery begins
Shanghai is one of the cities with the highest new energy vehicle penetration rate in the country, exceeding 68%, leading the development of China's new energy vehicles. Nanjing West Road also gathers global cutting-edge technology and consumer trends. Based on this, in April this year, Dongfeng Nissan decided to establish a new energy brand experience center integrating product display, technology experience, and user co-creation in this core business district.
This delivery ceremony was held at the Dongfeng Nissan Shanghai new energy brand experience center. At the event, Dongfeng Nissan announced the official start of nationwide delivery. Seki Guchi, General Manager of Dongfeng Nissan Passenger Vehicle Company, Zhou Feng, Deputy General Manager of Dongfeng Nissan Passenger Vehicle Company, and N7 product experience officers Liang Weikeng and Wang Chang personally delivered new car keys and customized gift boxes to 35 first-batch owners, and had face-to-face exchanges with the first batch of N7 owners to listen to suggestions from all owner family members.

Regarding the delivery progress that users care about, Zhou Feng said: "Since launch, orders have been booming, exceeding our expectations! We continue to improve production processes and efficiency, fully coordinate resources from all parties, rapidly increase production capacity, and strive to deliver the N7 to users in a shorter time."

While accelerating delivery, Dongfeng Nissan strictly controls quality. During the new car experimental stage, the N7 had already passed more than 7,400 R&D experimental evaluations, more than 5,500 new car trial-production quality confirmations, and more than 2,000 mass-production vehicle quality control inspections, with layer upon layer of checks to ensure excellence in quality before confidently handing it over to users.
In addition, the N7's ultra-safe cage body successfully challenged the industry's first Bayinbuluke rollover challenge. For the three electric systems that users care about most, Dongfeng Nissan insists on high-standard independent R&D and production to maximize safety and reliability.
The N7 is equipped with the industry's first four-needle puncture multi-cell no-thermal-propagation ultra-safe battery, which has undergone 146 ultra-high-standard battery assurance tests. According to the 2026 new national standard, the ultra-safe battery not only fully meets all 24 standard tests, but also ahead of time satisfies three newly added standards: thermal diffusion, bottom impact, and safety testing after fast-charging cycles.


Anchoring family users' travel needs, building the "Family-est" service experience
Accurately anchoring the travel needs of mainstream family users in the new era, Dongfeng Nissan takes user experience as the core and builds a full-touchpoint "Family-est" journey experience. As the first joint-venture brand to fully implement the channel model separating ordering, delivery, and service, Dongfeng Nissan has already laid out more than 100 delivery centers and more than 500 retail centers in more than 240 cities nationwide, and after delivery establishes a multi-to-one exclusive service group for users, providing more convenient, more professional, and more thoughtful service. In terms of after-sales, Dongfeng Nissan will also establish a more agile mechanism for rapid response and efficient service.

At the same time, Dongfeng Nissan has upgraded its super APP to provide users with functions such as online maintenance appointment booking and real-time viewing of repair progress. In the APP's exclusive new energy community, users can meet more like-minded car friends and participate together in a rich variety of owner activities.

【Conclusion】
From hot pre-sales, to firm-order users surpassing 10,000, to the start of nationwide delivery, the Dongfeng Nissan N7 has won the market and users' trust with the strength of a joint-venture intelligent electric benchmark. Delivery is the beginning, and even more so a promise. Dongfeng Nissan will continue to practice the "Family-est" user experience and create a brand-new electrified "people·car·life" together with every owner family member!