At 7:00 a.m. on May 10, on the east side of Gate 4 of Great Wall Motor's Xushui plant on Minzhu Road, Xushui District, Baoding City.
With the starting gunshot, the 2026 Great Wall Motor Smart Factory Half Marathon set off with passion. The runners on site were full of energy and surged forward in mighty formation. The morning breeze, the crowds, and the cheers intertwined, and scene after scene of passion and vitality was truly inspiring.
— As a highly distinctive marathon event that runs into a factory, the Great Wall Motor Smart Factory Half Marathon has attracted attention from all sectors. This edition highlighted that "a mother's love is a marathon that never ends in life," and by being held on Mother's Day, it became a public hotspot brimming with family affection.
After fierce competition, Wu Zhenglin claimed the men's championship with a time of 1 hour, 6 minutes, and 45 seconds. An Zhen and Tian Jie took second and third place in the men's group, respectively. Pan Hong won the women's championship with a time of 1 hour, 16 minutes, and 47 seconds. Yang Xiaoli took second place in the women's group, and Yang Kaixuan took third place in the women's group.
A Different Kind of Marathon: Witnessing the Transmission of Love at a Smart Factory
At the race venue, runners ran joyfully through the three major workshops of stamping, welding, and final assembly as well as the high-loop track, weaving through wave after wave of cheers, embodying the marathon spirit of perseverance and self-transcendence, and experiencing firsthand the charm of China's intelligent manufacturing. The Great Wall team, meanwhile, devoted itself fully, providing services such as stretching and ice compress, medal engraving, and full-course medical support.
In the second season of Running with Mom — the Great Wall Motor Smart Factory Open Day event, Great Wall Motor Chairman Wei Jianjun ran together with runners and pursued their shared passion. The appearance of the Wey V9X, the all-new Tank 700, the Haval Raptor PLUS, the Great Wall Ora 5, the Great Wall Poer Hi4-T, and the Great Wall Soul S2000GL also added another brilliant sight to the event.
Centered on motherly love and Mother's Day, Great Wall Motor launched a rich variety of experiential programs. For example, the "Corridor of Time" presented content transitioning from the 1960s to the contemporary era, divided into scenes such as the old kitchen, going to school, and sewing on the kang, forming a complete emotional thread from childhood to adulthood and from being cared for to giving back and accompanying one's mother.
In the Carnation Confession Area, people took flowers from the carnation wall one after another to express their love and blessings to their mothers, while AI services generated commemorative event photos for mothers who could not be present. In addition, interactions such as the motherly love-themed stamp collection check-in were also widely praised.
In terms of food and beverage, several "Chengxing" employees and their mothers came to the site to make childhood foods, bringing warm memories with the taste of home. At the same time, the locust flower dumplings, sesame paste cold noodles, and other items provided by the Great Wall team were also full of home-style flavor and the warmth of everyday life. Not only that, everyone could also enjoy authentic and delicious Baoding specialties such as donkey meat burgers and beef covered pancakes at the Donkey Burger Festival.
Sincerity and Warmth: A Distinctive Presentation of a Long-Termist Strategy
The 2026 Great Wall Motor Smart Factory Half Marathon is an event full of love and joy, a tribute to Mother's Day, and even more a distinctive presentation of Great Wall Motor's development strategy — Great Wall Motor is committed to connecting with users and benefiting society with sincerity and enthusiasm. The unremitting marathon spirit also highly aligns with and mirrors the long-termist belief upheld by Great Wall Motor.
During the event, Chairman Wei Jianjun accepted interviews with multiple media outlets and once again emphasized the importance of bottom-line thinking, long-termism, pursuing quality market share, and providing a safety net for users.
To deeply practice its long-termist strategy, Great Wall Motor has always regarded R&D and quality as key supports and interprets corporate warmth through wholehearted service. In terms of R&D, Great Wall Motor has maintained high R&D investment year after year, and its engineering R&D team has reached 27,000 people. In terms of quality, Great Wall Motor has invested nearly 10 billion yuan to build its own advanced testing system, including a comprehensive proving ground and an environmental wind tunnel laboratory. Its safety laboratory, with a total investment of 510 million yuan, was also officially put into use in 2025. In terms of service, Great Wall Motor continuously strengthens a service model integrating "technology, emotion, and ecosystem," truly forming a synergy between professionalism and warmth.
Boosting nationwide fitness and advocating a healthy lifestyle. In the future, Great Wall Motor will continue to devote itself to marathons and other social practice activities, lock onto the long-termist track, and through even better products and services, repay the trust of global users, become a more respected provider of a better life, and continue to create value for society.
