On April 7, the "BJ40 Range-Extender Launch Anniversary Celebration" themed livestream event was successfully held at Beijing Yueyazhuang, a renowned destination for professional off-road influencers. During this extended 6-hour livestream, Beijing Off-Road and users across the entire internet witnessed the growth and achievements of the BJ40 Range-Extender.
During the "BJ40 Range-Extender Anniversary Celebration" event, four major rewards are available:
First Reward: Anniversary Fortune Gift — Big prizes given daily, surprises with every purchase. From April 7 to April 23, in the Beijing Off-Road livestream room, 5 sets of the Journey Premium Matte Paint Protection Film valued at 4,280 yuan will be drawn daily;
Second Reward: Anniversary Modification Gift — Crazy Thursday, win a kit with your purchase. From April 7 to April 20, any user who purchases a BJ40 Range-Extender during the event period will automatically receive eligibility to participate in the lucky draw. Beijing Off-Road will draw 5 users on-site in the livestream room on two "Crazy Thursdays," April 16 and 23, to receive one BJ40 Range-Extender official modification kit each for free;
Third Reward: Anniversary Referral Gift — Refer newcomers for great rewards, benefits for referrals. From April 7 to April 23. Beijing Off-Road sincerely invites official partners. Anyone who refers 10 new customers who purchase BJ40 Range-Extender vehicles can receive 2 official modification kits or equivalent APP points;
Fourth Reward: Anniversary Interaction Gift — Post your order in the comments, rewards for everyone. From April 7 to April 23, daily in the comment section of Beijing Off-Road's official Douyin account, anyone who posts their order (placed on or after 4.7) in the comments, as well as the 40th/80th/120th (and so on) commenters, can use a screenshot of their comment to privately message the backend and receive 1 Yeehoo plush doll.
The above 4 major rewards can be stacked with the Super Trade-In Season event: Before April 30, users who purchase the BJ40 Range-Extender Yuanjing Zhixing can enjoy a super trade-in subsidy of 20,000 yuan; existing customers of the BJ40 Range-Extender Chitu Edition who refer new customers can receive a 6,000 yuan reward. Both models are eligible for a 7-year ultra-low-interest financial policy, with a down payment starting from 10%, so you can drive your car home right away.
Hardcore Off-Road and Camping Marvel: Range-Extender Technology Defines All-Around City-and-Wild Capability
The event featured four major segments: an off-road beginner open class, an outdoor camping practice class, a wilderness lifestyle tea gathering, and a small anniversary celebration ceremony. Centered around three major themes — BJ40 Range-Extender's off-road capability, outdoor lifestyle, and real owner stories — the event vividly demonstrated the hardcore "all-around city-and-wild" strength of the BJ40 Range-Extender.
The BJ40 Range-Extender is equipped with the segment's only 40+ kWh ternary lithium large battery, achieving a CLTC pure electric range of 152 km and a combined range of 1,200 km on a full tank and full charge. It can also be equipped with up to three differential locks, a full-time four-wheel-drive system, and an integrated metal roll cage, with a system combined power output of 403 kW. The range-extender system lacks the complex transmission, clutch, and other components of traditional fuel vehicles, resulting in a lower failure rate and simpler maintenance, while also alleviating the range anxiety of pure electric off-roading. "The BJ40 Range-Extender makes the city more city and the wild more wild — it is the king of range-extender hardcore SUVs."
From S-curves, hill climbs, and water crossings to shell craters, the BJ40 Range-Extender's all-terrain intelligent electric ATS system offers 11 driving modes with one-touch switching. Beginners only need to "check the road conditions, switch the mode, and operate slowly" to handle it with ease. The BJ40 Range-Extender's off-road performance is "absolutely second to none" among hardcore SUVs in the same class, with an extremely high level of intelligence — even complex road conditions only require selecting and switching to the corresponding mode. Off-road beginners originally thought off-roading was difficult, but in practice it was very easy to drive, with absolutely no pressure.
The BJ40 Range-Extender conquered the nearly 100% gradient Twin-Hump Camel challenge in one smooth effort, demonstrating the hardcore strength of its fully equipped "hardcore off-road three major components." The BJ40 Range-Extender adopts a body-on-frame structure, commonly known as "with a ladder frame." The independent frame and ladder frame can withstand high-intensity twisting and impact. Compared to unibody construction, it offers stronger torsional rigidity and higher durability. Under extreme off-road conditions such as cross-axle and shell craters, the body is less prone to deformation, achieving comprehensive superiority in off-road performance and reliability.
The BJ40 Range-Extender can be described as "all-around city-and-wild." With the second-row seats folded down, the BJ40 Range-Extender achieves a massive 965L of cargo space, allowing numerous camping gear items to be easily loaded into the trunk. The vehicle is equipped with 10 charging ports, including 2 220V power outlets, saying goodbye to bulky portable power stations for camping. Using the BJ40 Range-Extender's external discharge function, it can simultaneously power multiple kitchen appliances such as a cassette stove, air fryer, electric cooker, and grill plate — searing steak, grilling burgers, and brewing tea and coffee all in one go. Netizens exclaimed, "The camping marvel truly lives up to its name."
One Year, Three "Range-Extender" Keywords: An Average of One New BJ40 Range-Extender Owner Every 10 Minutes
Beijing Off-Road released the BJ40 Range-Extender's one-year launch report card, summarizing the year with three "range-extender keywords" — Range-Extender Achievements, Range-Extender Sincerity, and Range-Extender Vision. Over the past year, 53,000 users chose the BJ40 Range-Extender, with an average of one new owner every 10 minutes; the BJ40 Range-Extender surpassed 38,000 units sold within eight months, ranking first in the range-extender boxy SUV market; the BJ40 Range-Extender Yuanjing Zhixing received over 5,000 orders within 24 hours of launch. Driven by the BJ40 Range-Extender, Beijing Off-Road's cumulative deliveries in 2025 exceeded 200,000 units, a record high, with all boxy models cumulatively surpassing 140,000 units.
Over the past year, Beijing Off-Road has continued to deepen its user service system, with its service network now covering 278 cities nationwide and a cumulative 644 service outlets established. In 2025 alone, 140 new outlets were added. During travel peak periods such as the Spring Festival, Beijing Off-Road also launched a special "Spring Festival Never Closes" guarantee campaign, fully safeguarding car owners' safe return home and worry-free travel.
As of now, BJ40 Range-Extender users have accumulated a total driving mileage exceeding 343 million kilometers, equivalent to circling the Earth's equator more than 8,500 times. From plateaus to rainforests, from snowfields to deserts, the BJ40 Range-Extender's footprints span across the land, with every inch of extreme terrain bearing witness to the reliability and composure of this range-extender hardcore SUV.
"Anniversary Highlights" owner stories struck a strong chord. Owner "Anonymous Letter Sent" has driven almost continuously for 341 days since taking delivery. The total mileage has now reached 35,330 kilometers, with footprints across 40 cities. Owner "BJ40 Lockheart Coffee" has been living and traveling across the country in his BJ40 Range-Extender for a year since taking delivery: wading and fishing, riverside camping, crossing snow mountains, and traversing the Qinling Mountains, living a life that many people aspire to. The total mileage has now exceeded 17,000 kilometers.
The BJ40 Range-Extender is equally hardcore in technical strength and brand honors. In October 2025, China's ton-class drone completed its maiden flight, powered by the same engine as the BJ40 Range-Extender, highlighting the reliability and hardcore nature of Beijing Off-Road's powertrain technology. At the end of the same year, the BJ40 Range-Extender deconstructed vehicle was displayed at the National Museum of China's "Building the Foundation for a Strong Nation — China Manufacturing '14th Five-Year Plan' Achievements Exhibition," becoming the only off-road category display vehicle in the exhibition. In addition, the BJ80C parade vehicle was collected by the Museum of the Communist Party of China, and the BJ40 Adventurer officially entered the Beijing Auto Museum as a permanent collection. At this point, Beijing Off-Road became the first brand in China's automotive industry to achieve the honor of "three-museum collection." In the range-extender off-road market, the BJ40 Range-Extender has topped the sales chart for 11 consecutive months since its launch, firmly sitting as the "King of Range-Extender Hardcore SUVs" with its strength.
In February of this year, the BJ40 topped the hardcore off-road body-on-frame SUV category with a 50.28% three-year value retention rate; the BJ30 ranked first in the 100,000-150,000 yuan domestic compact SUV market with a 72% value retention rate. The BJ30 Traveler is the first to feature three-engine four-wheel-drive HEV hybrid technology, achieving optimal economy, with the four-wheel-drive version's combined fuel consumption as low as 6.45L/100km, while the two-wheel-drive version is even lower at 5.85L/100km. The BJ60 Range-Extender Executive Edition is positioned as an all-scenario luxury hardcore range-extender SUV, the world's first to feature altitude-adaptive oxygen regulation technology, supporting medical-grade oxygen generation. Its "dual-mode oxygen supply" system can intelligently adjust output based on altitude and in-cabin oxygen concentration, avoiding the risk of "oxygen intoxication" and creating a plateau mobile oxygen chamber. At the same time, the vehicle is equipped with factory-installed global vehicle-mounted satellite communication, achieving seamless coverage within China, with an operating temperature of -40°C to 85°C, supporting automatic rescue triggering upon airbag deployment, ensuring constant connectivity in extreme environments such as no-man's lands.
At the end of the livestream, the anniversary celebration ceremony unfolded warmly, with all guests jointly cutting the birthday cake and singing the birthday song together. One city, one wild, one 40 — with the range-extender by your side, journey to the mountains and seas!
